Browsing articles tagged with " Press release"
Jun 6, 2007
csalomonlee

Tracking Links – URL Redirects

Redirect ImageOne of the difficulties of PR is knowing the impact that press releases, articles and even emails have on initiatives. URL redirects can be used to help track traffic going to a particular webpage. An URL redirect enables you to go to the same page with various URLs.

For example, a client can see that traffic originating from “pr.companyname.com” was for general PR activities, while traffic for “launch.companyname.com” could have been for an upcoming launch.

These URLs can be provided to journalists, embedded in a press release, or included on blog postings, enabling you to measure traffic to your client’s website. Just keep in mind that people may go directly to a website as a result of media and banner advertising (DoubleClick Touchpoints IV report). At least this method gives you another tangible way to measure the impact of your PR efforts.

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About

Cece Salomon-LeeCece Salomon-Lee is director of product marketing for Lanyon Solutions, Inc. and author of PR Meets Marketing, which explores the intersection of public relations, marketing, and social media.

This blog contains Cece's personal opinions and are not representative of her company's.

Learn more about Cece.

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