This week’s Weekly Articles looks at a variety of topics from Twitter, search to spamming bloggers. Another interesting article highlights lead scoring benefits and how sometimes a bad pitch isn’t really a bad pitch. You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed.
If you feel that you have an article that would fit in the weekly articles, leave a comment and I’ll check it our for the following week’s digest. Enjoy.
Tweets for You – David Berkowitz of Search Insider does a great job reviewing tools that can help you search on Twitter. Frankly, Twitter is losing out on a huge opportunity here. Instead of inserting ads in the tweets, they could have done a Tweetsearch and done a similar model to Google. Lost opportunity anyone?
Out of Focus – The Church of the Customer highlights how Vocus’ practices are pissing off bloggers. I thankfully haven’t had the “honor” of being added to this database, but they have pissed me off by incessantly calling me for services. I told them to stop calling.
Blending the New with the Old – Center for Media Research highlights a new report on blended search results.
“Since users have historically ignored the vertical offerings of the major search engines, a marketer might conclude that users aren’t interested in that type of content, and as a result, not invest in producing or optimizing digital assets,” said Robert Murray, President, iProspect. “But that would be a mistake – the findings of this study make that quite clear. Marketers have a great opportunity to claim more search shelf space by optimizing their news, image, and video assets.”
Respecting Embargoes – Rick Turoczy of CenterNetworks writes the first of three parts of how to manage the embargo process with bloggers. Check out my previous post about embargoes in the brave new world of PR.
The Value of Lead Scoring – Laura Ramos wrote a post about the value of lead scoring for determining campaign effectiveness. This was prompted by her recent briefing with Eloqua. It’s surprising to me that lead scoring is not a normal part of marketing. Maybe I’m spoiled that my company has incorporated lead scoring into our products.
Good Pitch, Yet Could’ve Been Better – Scott Monty of Social Media Marketing highlights a recent pitch titled “Do Taxes and Social Media Mix?” At first, he thought it was a spam pitch but realized that there was relevance to his blog. His post highlights the importance of participating or being more relevant to getting a pitch noticed. He succinctly states:
“I probably would have been even more likely to pay attention to it had the author been participating in my community, used a different subject line or been a little less scripted in her email.”
The Weekly Articles list is back! Thanks for everyone’s patience as the last few weeks have been a bit hectic. I frankly haven’t been able to get through my RSS feeds, which at one point, numbered over 600.
I will now try to keep up with my blogging duties in the future =):
Bordering Cultural Differences – AdAge highlighted the issues of cultural advertising in an increasingly global world. Frankly, I thought this was funny and was obviously meant for a specific market.
A Selling Blog – HubSpot’s Small Business Blog is one of my favs for getting useful tips. This recent posting provides anecdotal examples of how the company’s blog has helped the sales process. This is a great example of how a blog is helping a B2B company.
Inside the Media Blogger – I couldn’t get to the full interview referenced in this posting from PR Communications. However, the interview tidbits provided in the posting give you an inside look at how reporters view blogging.
It’s the Content Stupid – The Flack highlighted that sometimes it’s not the format of the press release that attracts attention, it’s the content within.
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Sorry everyone. Work’s been a bit busy this week and I haven’t had time to put this week’s Weekly Articles together. With that said, this past week provided closure to an account I mentioned here previously - Blu-ray. Here are some articles for your reading pleasure:
Measuring Social Media – Hubspot’s blog provides some good tips for measuring your social media marketing efforts. I’m surprised that the number of links to your blogs and Technorati Authority weren’t included as ways to measure your social media.
BRITE Conversations – Valerie Maltoni provides some food for thought in advance of an interactive CMO Summit being held at the Center for Global Brand Leadership. She discusses some of the challenges that organizations face when trying to innovate and build brands. I wonder how resource constraints and changing priorities fits in the picture? =)
Don’t Do this When Promoting Your Event -Mac McIntosh writes the Sales Lead Insights blog. He provides his 13 Don’ts When Promoting Events. Great insight if your tasked with managing a roundtable or dinner event for your client.
Teaching Old Dogs New Tricks – Brendan points to an example of how journalists and PR folks responded to the Bird Flu. Instead of being a short lived story, it extended over 10 days. I haven’t heard the podcast yet, but it seems worthwhile based on Brendan’s summary.
Is this PR Person You? – David Meerman Scott poses what the future PR job description would look like. It’s most likely, “You haven’t graduated high school yet but you’ve already started 2 start ups, sold another and angel investing in another. You’re invited to beta test EVERY new software offering and your recommendation can make or break the company…”=P
Seeing You Face-to-Face – Sheila Scarborough of the every dot connects blog about the value of meeting people in person at conferences. I know blackberry’s have been banned from company meetings. I wonder if conferences will ban computers and PDAs to keep people focused on the content and people versus Twittering the event?
With Analysts, It’s All In the Briefing – Jeremiah Owyang provides great insight into how to successfully brief analysts. Great advice on how to get the most out of briefings. Remember, analysts can provide a wealth of information in addition to learning about your company.
This week’s summary is shorter than usual. Let me know if you have any recommendations for make this a more useful list of information. You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed:
It’s Good to Be Delicious – I so love MarketingPilgrim because I always get nuggets of wisdom that help with PR and marketing. Yahoo is starting to include delicious information into the search results. Whether or not this will augment search rankings, it’s good to know how many other people find the information useful. From a PR perspective, all press releases, marketing materials, etc. should be bookmarked on delicious. You never know who is looking for what where.
Fact Check Everything – Dave Fleet of Fleet PR writes an important post about fact checking everything first. By just omitting some details, the meaning can be completely different.
Jumping on the Green Bandwagon – This article in MarketingProfs highlights the recent trend to jump on the green bandwagon. I think this is a key thing to keep in mind as companies proceed with sustainability and green programs.
Online Reputation Management – Paul Dunay provides good tips for managing your online reputation. Monitor – Respond – Optimize. Check out my previous posts about online reputation management and the tools I used to manage my online reputation.
Effective New Media Mediums for Marketers - eMarketer is summarized some recent reports about what are effective marketing mediums. For my company, I found it interesting that 54% of marketers found webinars effective. Who knew!
OOPS – forgot to publish this last week =)
This will be my last summary until the New Year. Come back next week for my post reflecting on my first 6 months of blogging and popular posts. You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed:
Pitched Into a Coma - Ok – I shouldn’t be pointing to this but I did find Ken Magill’s of DIRECT Magazine description of a bad PR pitch quite amusing. Here’s an excerpt of his “rant”:
Or maybe the reason we didn’t call back is because the pitch put us into a catatonic state. Such was the case with a pitch received here several weeks back.
It was so buzzword laden that before it put me into a catatonic state, it made me cock my head to the side like a confused dog.
Remedial Social Media Guide – Michael Pick wrote a great primer for social media at MasterNewMedia. For those just starting out, this is a must read, while it may seem simplistic for those already implementing social media.
Social Networking for B2B PR – Tom Pick provides some interesting tips on how to use social networking for B2B PR. I highly recommend points 1 and 3 for any PR practitioner.
Oh No Spock! – Alec Saunders typically writes about VoIP type of issues. He occasionally looks at things that impact him, such as this interesting practice from Spock – the people search engine. Alex highlights how Spock is using interesting ways to send invites to people for your trusted network.
SEOd Blog Drives Sales Results – BtoB Magazine highlights how a company leveraged SEO to increase blog traffic which in turn drove sales leads. As more and more B2B companies begin experimenting with social media applications and tools, there will be more case studies of this type.
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It’s that time of year to reflect back on the year and make your resolutions for the New Year. I gave up resolutions a long time ago – how can you ask a chocolate lover give up chocolate for a whole year? Sorry – just can’t do it.
So instead of resolutions, here are the top posts from 2007:
- Let the 2008 Trends Lists Begin
- Many of you were curious about me
- You liked the compilation of How to Pitch Bloggers list
- And like me, online reputation management was a concern
- SEOing press releases was another top post
Cece Salomon-Lee is director of marketing for ACTIVE Network, Business Solutions division, and author of PR Meets Marketing, which explores the intersection of public relations, marketing, and social media.
This blog contains Cece's personal opinions and are not representative of her company's.
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