PRMM Interview #18: Heidi Cohen of Actionable Marketing

Heidi Cohen, president of Riverside Marketing Strategies, has 20+ years experience in direct and digital marketing across diverse product categories encompassing soft goods (such as clothes and uniforms), highly regulated financials services, entertainment-related products, and craft-oriented offerings. Her blog provides marketing related insights grounded in digital and direct marketing. In this installment, Heidi answered some questions via email. You can follow Heidi on Twitter @HeidiCohen. Continue reading »

Build Your Business with an “Army of Entrepreneurs™”

I’m a strong believer that a great company is one that empowers its employees. I’m happy to present a byline by Jennifer Prosek , CEO of CJP Communications and the author of Army of Entrepreneurs™: Create an Engaged and Empowered Workforce for Exceptional Business Growth. In this post, Jennifer highlights her three-step process for getting your army ready. You can follow her on Twitter and Facebook. Continue reading »

Tips and Strategies for Marketing Your Virtual Event Roundtable

On Thursday, March 31, 2011 at 1 pm PT, I am moderating a Focus roundtable discussion on how marketers can develop and implement marketing campaigns that can drive awareness for their virtual events and attract audiences. Michelle Bruno, Bruno Group Signature Events, and Shannon Ryan, Adviser, Virtual Events, Focus, will also participate on this roundtable.

We’ll address topics such as:

1) When, why and how to leverage social media for your virtual event
2) Strategies to convert registrants into audience members on the day of the virtual event
3) Collaborate with partners, customers and employees to spread the word of mouth

Here are ways you can join the conversation before or during the roundtable:

•  
  • -  submit your own question with FocusMarketingRT as a topic
  • - on Twitter using the hashtag #FocusRT
  • - send questions to me via Twitter (@csalomonlee)
  • - leaving a comment below

WHERE:
Toll-free Dial-In Number: (866) 951-1151
International Dial-In Number: (201) 590-2255
Conference # : 4999006

5 Ways to Storify Your PR and Marketing Efforts

Though I just received my invite to Storify, I am very impressed with the power that this content curation tool can provide for marketing and public relations. It’s simple and easy to use, a must for today’s busy professional. And a single story can have multiple contributors.

Still in beta with invites given out occasionally, Storify has great potential for marketing and public relations. Here are five ways Storify can help your efforts:

Continue reading »

Getting Noticed by Industry Analysts

By Litandmore via Flickr

There was a recent discussion on Focus regarding how start-up companies can get noticed by Gartner analysts. One misconception is that you have to be a paid customer of the top analyst firms – Gartner, Forrester, Altimeter, etc. – in order to meet and brief analysts about your company. In addition to my response to the question, I’m including an overview of what you should do before, during and after a briefing.

Continue reading »

Rise of the Infographic

The old adage “a picture is worth a thousand words”underscores how a single image can communicate complex ideas. In my RSS feed, I’ve noticed an increase in infographics used for a variety of topics from mobile usage to social media stats. And in the work I’ve been doing for Virtual Edge Institute, we’ve created a couple of infographics as well.

While I envision more and more PR/marketing practitioners to use infographics, I would recommend limiting their use to summarizing key figures or information of interest to your audience. Here are a few of my favorite infographics:

Continue reading »

PRMM Interview #16: Chris Abraham on PR and Social Media

I met Chris Abraham, President of Abraham Harrison, while he was in a San Francisco late last year. While we were unable to record an interview at the time, I sent Chris some questions via email. Here are Chris’ video responses, as he shares his thoughts about his company, why they don’t consider themselves a PR agency, and what he would like to see in 2011.

Briefly, Chris is a leading expert in online public relations with a focus on blogger outreach, blogger engagement, and Internet reputation management. He can be reached on Twitter @chrisabraham.

If you are interested in submitting suggestions for future blog posts or would like to be a guest blogger, please contact me.