I originally started my career in public relations before moving into the marketing function. Throughout the years, there are several skills that I’lve picked up that have been essential to my role. Here are the five key skills that I believe are a must for today’s marketing professional, in no particular order: Continue reading »
So you’re launching your company in a few weeks. You’re focused on getting the product to work. If you’re one of the lucky ones who was selected to launch and can afford to go to DEMO or Disrupt, you want to make sure that nothing fails. But whether or not it’s debuting at a conference or getting noticed, there are several things that start-up companies can do to prep for a successful launch.
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Media databases, such as Vocus and Cision, are great resources for finding reporters and bloggers who cover specific industries and topics. These databases helped augment the day-to-day research that practitioners did to identify, research and verify the best reporter for that particular news story or company.
While these databases have tremendous amount of information, not all of it is accurate or up-to-date. And this is where the problem begins. For companies and practitioners who rely solely on these resources, they cease to be “pr practitioners” and risk becoming “email spammers” as the pitches will be irrelevant and unwanted. Or much worse, being blacklisted by the very reporters they are seeking to reach.
With my sub focus on virtual events, I’ve been receiving media pitches to attend these type of events. Inviting media and bloggers to attend your event – whether virtual or physical – is a great way to drive awareness of your event.
The challenge? Attending any event takes time out of a busy schedule and away from billable work. Like any media pitch, you have to clearly outline the benefits to entice the blogger or reporter to take time out to attend. This can be a keynote from a industry expert who rarely speaks, details of a research report being revealed for the first time or seeing how producers are using these solutions in innovative ways. Continue reading »
Over the past week, I’ve seen the stories develop over Sarah Palin’s interesting take on history, Anthony Weiner’s unfortunate pictures on Twitter, and the indictment of John Edwards. In each of these cases, I’m seeing classic PR mistakes that these two seasoned politicians (and yes, Sarah is a politician at heart) make. Here is my top five list of where these folks went wrong:
I recently met with a young woman who was seeking advice on how to break into the public relations field. Like many people graduating college over the past couple of years, she returned home and took the first job presented to her. So what would be the best way for her to get started in the PR field? Here are the five tips I gave her: Continue reading »
Last month, I had an opportunity to speak with Scott Albro, Founder and CEO of Focus (note: I am listed as an expert on the Focus network). I previously wrote about the company here and was interested in learning more about the company.
Here is a quick overview of our discussion:
1:10: Where is this space heading and trends? Albro highlights his thoughts on the knowledge marketplace and how human participation will help create and distribute knowledge.
2:50: How does Focus maintain the level of engagement, quality and experience for members? Albro discusses how Focus incorporates human capital for quality control while incorporating up and down voting features.
4:35: Where is Focus headed in 12 months? 5 years? Focus is looking to disrupt the industry on business expertise. With more than 30 million businesses in the US alone, the company is seeking to help these businesses make better business decisions and to open up the world of business expertise.
7:35: How does PR and marketing fit in to the success of Focus and his advice as a CEO? Albro provides an interesting appraoch to PR and marketing with three lessons: focus on product development before marketing; build a community to be your advocate; and focus efforts on a few, high-quality campaigns
Cece Salomon-Lee is director of marketing for ACTIVE Network, Business Solutions division, and author of PR Meets Marketing, which explores the intersection of public relations, marketing, and social media.
This blog contains Cece's personal opinions and are not representative of her company's.
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