Browsing articles tagged with “ Paul Dunay
Dec 3, 2022
csalomonlee

PR’s role in new media podcast

Paul Dunay of Buzz Marketing for Technology interviewed me a few weeks ago on how new media is impacting PR. Check out the podcast here. Even in these short few weeks, I’ve learned so much more from everyone, such as Jeremiah Owyang, Todd Defren, CK, Mack Collier and others. Update: Bad me, I forgot Tom Pick!

 Let me know what you think of the podcast.

technorati tags: Marketing Paul Dunay press release PR public relations social media
del.icio.us tags: Paul Dunay press release public relations social media
icerocket tags: Marketing Paul Dunay press release PR public relations social media

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Nov 15, 2022
csalomonlee

PRMeetsMarketing Weekly Articles: November 15, 2022

My apologies – I am having the damndest time getting the links to work. You can click on the Weekly Articles tag for previous issues:

Share and Share Alike – Todd Defren of PR-Squared brings up a good point that sharing information is integral part of social media.  

Best Buy and Customer Service in the Same Sentence? – MarketingPilgrim writes about a good customer experience. The tons of comments seems to indicate that the typical experience is less than stellar. But who knows, maybe Best Buy will start with business customers, which may slowly invade the in-store experience… Nahhh – I was just kidding! 

Where’s the Short Cut to Timbuktu – inmedia Public Relations Blog has an interesting post about media list building. As I’ve said before, don’t rely solely on the media databases. Augment the research by reading the publications online or in print.  

LinkedIn for the Unconnected? – CenterNetworks posted this article by Drama 2.0 regarding the value of social networks, specifically LinkedIn. Interesting piece about the value of social networks and who’s truly participating.  

You’re Invited But… – Robert Scoble has an interesting point about attending the Google announcement of Android. When looking at early adopters and tech geeks, I think blogs like Scobleizer and TechCrunch should be given equal weight with the “big guys.” It’s about knowing your influencers…

  Google’s PR comes across as “only caring about big bangs.” Last week I was in the Open Social press conference. Everyone else in the room worked for a big-name media outlet. Business Week. Wall Street Journal. Los Angeles Times. CNET. Barrons. etc. etc. Even TechCrunch was relegated to a phone-based seat and wasn’t in the room. That tells me that Google’s PR doesn’t get the value of small people. In fact, if you were tracking the mentions of that press call you’d have seen my use of Twitter during it got mentioned many times on blogs. Google’s PR didn’t seem to even understand why Twitter was important. They also kept me from using my video camera during the press call (the only reason I got video is cause I carried a cell phone with me — they asked me to leave my professional camera out in the car). Compare that to presidential candidate John Edwards who let me film, even on his plane during “off times.” And he has a Twitter account too. 

  Listen to Me Now! – Paul Dunay posted an interesting podcast between Jim Nail, chief strategy and marketing officer at Cymfony, and Pete Blackshaw, executive vice president at Nielsen Online Strategic Services. Jim and Pete discuss what conversational marketing truly is – it’s more than just surveying people or putting up a blog. It’s about how to “engage” and “sustain” conversation beyond just the dollars and cents.  

Being Social Does Help – I’ve gotten to know Tom Pick through his blog and he consistently provides actionable counsel for B2B marketing. In this most recent post, he outlines his experience with social tagging. I’ve used some of his tips for my personal blog and I’ve seen some modest results as well. And if you’ve wondered about the effectiveness of social media, check out this post from Mack Collier of The Viral Garden. 

To Be Ethical Or Not is the Question – Shel Horowitz authored a guest post on the IAOCblog about a Blogger Code of Ethics.  Hmmm, what disclosures should I be making now?? =P 

Technorati Tags: Best Buy,  blog ethics, conversational marketing, Customer Service, inmedia,  media lists, LinkedIn,  Paul Dunay, press conference, Scoble, social media,  social networks, tagging, Todd Defren  

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Sep 18, 2022
csalomonlee

Sincerity: The Friendly Ghost Stops By

 Paul Dunay of Buzz Marketing of Technology forwarded me a link to Southwest’s response to the “mini-skirt” controversy. I don’t know if this is sincerity or savvy marketing but interesting response nonetheless. What do you think?

 

In the meantime, I pinged The Friendly Ghost about my post on sincerity’s role in social media:

“I equate sincerity with authenticity. As a writer I cannot but help put some of myself into what I write, and generally I find people respond to that. When I go through even my own postings on my blog, I find the first tentative posts quite dull. it wasn’t until I gained confidence as a blogger – finding my blogging ‘voice’ – that it started to come alive. I also find that the more open I am in other written communications, and the more of my personality I use – in emails, internal documents, even the material I write for clients – I generally get a better response because people know there’s a real person behind it. 

Sometimes however it can be difficult to get across fine judgements. So much of our communication is visual and auditory that facial expressions and tonal inflections can totally change the meaning of a sentence compared to seeing it written down. This means you need to be precise with your writing as well as free-flowing. This particularly is part of the copywriter’s skill but anyone can do it: you just have to make sure you re-read what you’ve written and actually say it to yourself in your head. Make sure you don’t say anything that can be misinterpreted. But, by the same token, make sure you’re being honest.”

 

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Sep 13, 2022
csalomonlee

Sincerity: Paul Dunay’s Response


Since writing my post on “Where does sincerity fit in?”, I posed this question to a few bloggers to get their perspective on sincerity. Here is a response from Paul Dunay, author of Buzz Marketing for Technology: 

 
 

Open QuoteWeb 2.0 is all about creating transparency in your organization blogs, podcasts, videocasts, wikis, participating in social networks all give you a new view into a company and its employees.

The very next level down is – Is this person/company being authentic in their communications – meaning is someone writing this for them and they are just posting it or is it real? Then there is a fine line between authentic and sincere. I think (as you said) you can be transparent and completely authentic but not sincere. I think a great example of all three was the apology from Southwest airlines on their blog when they had a system outage that stranded many travelers. The blog gave them a transparent platform into their organization, the apology was authentic from the CEO and what was written was absolutely sincere in feeling. 

 

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About

Cece Salomon-LeeCece Salomon-Lee is director of product marketing for Lanyon Solutions, Inc. and author of PR Meets Marketing, which explores the intersection of public relations, marketing, and social media.

This blog contains Cece's personal opinions and are not representative of her company's.

Learn more about Cece.

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