On Thursday, March 31, 2011 at 1 pm PT, I am moderating a Focus roundtable discussion on how marketers can develop and implement marketing campaigns that can drive awareness for their virtual events and attract audiences. Michelle Bruno, Bruno Group Signature Events, and Shannon Ryan, Adviser, Virtual Events, Focus, will also participate on this roundtable.
We’ll address topics such as:
1) When, why and how to leverage social media for your virtual event
2) Strategies to convert registrants into audience members on the day of the virtual event
3) Collaborate with partners, customers and employees to spread the word of mouth
Here are ways you can join the conversation before or during the roundtable:
Toll-free Dial-In Number: (866) 951-1151
International Dial-In Number: (201) 590-2255
Conference # : 4999006
Though I just received my invite to Storify, I am very impressed with the power that this content curation tool can provide for marketing and public relations. It’s simple and easy to use, a must for today’s busy professional. And a single story can have multiple contributors.
Still in beta with invites given out occasionally, Storify has great potential for marketing and public relations. Here are five ways Storify can help your efforts:
In lieu of a PRMM Interview this week, I’m sharing these top five ways to make your events more mobile.
At the end of February, the Virtual Edge Institute (VEI) announced a new certification program for digital event strategists (Disclosure: I do some consulting for VEI). While webinars and webcasts are an integral part of the marketing mix, digital events are fairly new for marketers and event practitioners. Besides those who experiment with the new medium, there are not many professionals experienced planning, building and implementing virtual events.
The timing of this new program is just another indicator of the momentum that virtual environments is gaining within organizations – both as a marketing tool and for event marketers. Until now, one of the main obstacles for organizations is to find and employ people with the appropriate expertise to manage virtual event programs. By training people on the ins and outs of digital events, this will further spur the growth within this industry. Here are a couple of responses to date:
Jessica L. Levin, Seven Degrees Communications, “I really like this idea. I think this is an area that is new, technical and requires a lot of education. I love that they use ‘Strategist’ in the designation. This tells me that the learning goes beyond mechanics and it a deeper, higher-level approach. All certifications should be taken with a grain of salt, but I appreciate the opportunity to get some formal education.”
Todd Hanson, ROI of Engagement, Catalyst Performance Group, “This is going to be an excellent thing for the industry! I applaud the efforts.”
What do you think? Leave your thoughts below.
In this episode of PRMM Interview (http://www.prmeetsmarketing.com), Donna Sanford, president of Sanford Project Partners, discusses how marketers can leverage content more strategically. Topics we discussed include: content for marketing, tips for marketers, rising above the marketing noise and content curation.
The old adage “a picture is worth a thousand words”underscores how a single image can communicate complex ideas. In my RSS feed, I’ve noticed an increase in infographics used for a variety of topics from mobile usage to social media stats. And in the work I’ve been doing for Virtual Edge Institute, we’ve created a couple of infographics as well.
While I envision more and more PR/marketing practitioners to use infographics, I would recommend limiting their use to summarizing key figures or information of interest to your audience. Here are a few of my favorite infographics:
Guest Post by Cortney Rhoads Stapleton, SVP and head of the Professional Servies Practice at BlissPR New York & Aven L. James, Account Supervisor at BlissPR in New York City
While most people have made their resolutions and predictions, there is still snow on the ground in NYC, so we feel that is our free pass to add our contribution. This is a synthesis of the thoughts from members of the B2B Practice Group of the Worldcom Public Relations Group, the world’s largest network of independent PR firms. In conversations with Worldcom partners in North and South America, a few trends emerged about the direction of our profession in 2011: Continue reading »
Cece Salomon-Lee is director of product marketing for Lanyon Solutions, Inc. and author of PR Meets Marketing, which explores the intersection of public relations, marketing, and social media.
This blog contains Cece's personal opinions and are not representative of her company's.
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