Browsing articles tagged with " Blog"
Mar 2, 2011
Cece Salomon-Lee

Rise of the Infographic

The old adage “a picture is worth a thousand words”underscores how a single image can communicate complex ideas. In my RSS feed, I’ve noticed an increase in infographics used for a variety of topics from mobile usage to social media stats. And in the work I’ve been doing for Virtual Edge Institute, we’ve created a couple of infographics as well.

While I envision more and more PR/marketing practitioners to use infographics, I would recommend limiting their use to summarizing key figures or information of interest to your audience. Here are a few of my favorite infographics:

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Feb 23, 2011
Cece Salomon-Lee

B2B Blogging Is Still Relevant

With the prevalence of microblogging and status updates via Twitter and Facebook respectively, the question  is whether or not blogging is a worthwhile endeavor for B2B marketing. In Brian Solis’ “The State of the Blogosphere 2010,” post, he writes:

“What might have started as a form of self-expression has officially graduated into fully fledged self-actualization. 30% of corporate bloggers admit to blogging as a way to get published or featured in traditional media. 57% of self-employed bloggers share their expertise and thought-leadership as a way of attracting new clients.  Across the board however, the preponderance of bloggers speak their mind to meet and connect with like-minded people. Blogs form the basis for the formation of interest graphs, which, for all intents and purposes, represent the next stage of social networking. Close behind, a significant faction of bloggers use the platform to speak their mind as tied to areas of interest, specifically hobbyists, part-timers and the self-employed”

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Feb 18, 2011
Cece Salomon-Lee

PRMM Interview #16: Chris Abraham on PR and Social Media

I met Chris Abraham, President of Abraham Harrison, while he was in a San Francisco late last year. While we were unable to record an interview at the time, I sent Chris some questions via email. Here are Chris’ video responses, as he shares his thoughts about his company, why they don’t consider themselves a PR agency, and what he would like to see in 2011.

Briefly, Chris is a leading expert in online public relations with a focus on blogger outreach, blogger engagement, and Internet reputation management. He can be reached on Twitter @chrisabraham.

If you are interested in submitting suggestions for future blog posts or would like to be a guest blogger, please contact me.

Sep 30, 2010
Cece Salomon-Lee

Update on Trusting PR Agencies without a Social Media Presence with Your Social Media Programs

PR Meets Marketing - PR Firms and Social Media InfographicIn February 2009, I wrote a post titled “Would YOU Trust a PR Firm without a Social Media Presence with Your Social Media Programs” to determine how many agencies were active in social media.

While anyone who establishes a Twitter account or LinkedIn Group is not automatically an “expert” on social media, I do believe that you should practice what you preach. This point, as well as the role of a corporate presence vs. individual contributors, generated a lot of discussion.

Since the original post, my position about individual contributors has evolved. I believe that employees are an integral, if not essential, part of a successful social media strategy. However,  to simplify the data gathering and analysis, I opted to focus on corporate presences, recognizing that multiple individuals are contributing on behalf of the agency.

I’ve included a slideshare presentation below, images on flickr that you can share (including the infographic to the left), and the list of PR agencies accessible via Google Docs (All changes for 2010 are indicated in red. Please feel free to make an update and include a comment below). 

Key Findings: PR Firms More Social in 2010

* PR agencies increased their social media presence in 2010, with Flickr (500%), YouTube (379%) and Twitter (131%) demonstrating the largest increases respectively.

* While most agencies didn’t link to their social media channels on their website in 2009, 83% included this on their home page in 2010.

* Twitter was the most popular social media channel, with 80% of PR agencies having a presence. 35% had followers numbering over 1000.

* 2 to 1, PR agencies had a Facebook Page or Group vs. a LinkedIn Group Page

Conclusions: What a difference a year makes

In just over 18 months, PR agencies have increased their presence on several social media channels. While content was not evaluated as part of this review, some agencies leveraged Flickr and YouTube to promote their clients. This raises an interesting issue about agencies becoming an active publishing entity.

If a PR agency ammasses thousands of followers or create a highly-ranked/influential blog, will it have the potential to become an informal media outlet itself? And if so, how will PR agencies manage this changing landscape? What do you think?

Methodology

I initially evaluated PR firms listed on O’Dwyer’s list of top 100 independent PR firms. This list was based on worldwide fees for firms with major US operations. As such, some prominent firms, such as Ogilvy & Mather, Ketchum PR and others. An additional 13 firms, who had proactively added their information to the PR Firm Social Media Wiki, were added to the 2010 review, yielding a total of 113 firms.

* I looked at if the agency had a blog, Twitter profile, Facebook page (both group and/or fan), LinkedIn Group, YouTube Channel or Flickr photostream.

* I didn’t categorize the type of PR each firm did – I took the list at its word

* If the blog wasn’t listed on the home page or easily found via a sitemap, I assumed there was none

* I searched on the agency’s name or common abbreviation as presented on their website. Anything more exotic or too cute, would not have been found

* For Twitter, I used Twitter search or tried to manually type in what seemed like an appropriate Twitter handle. Number of followers were based on number the week of September 20, 2010.

* I used the group search functions found on Facebook and LinkedIn respectively. I was looking for those who had proactively created a group page or claimed their fan page on Facebook. As such, LinkedIn Company pages were not included.

Mar 13, 2009
csalomonlee

Revisiting PR Firms and Social Media

The response to my post on which PR firms hasd a social media presence was, well, more than I expected. My post received 66 comments while Jeremiah Owyang’s post had 47 comments. When reviewing the comments, you could see two audiences emerging:

- those who believe that you have to practice what you preach and

- those who believed that corporate presence wasn’t as important as much as the work that was done for clients and the individual participation within those firms

Regardless of which camp you belong to, the discussion resulted in the creationing of a wiki to allow PR firms to proactively update their profiles. To the A few firms that did proactively update their profilesm thank you. To those who haven’t yet, why not?

Overall, here is the breakdown:

- 109 firms are on the list

- 50 firms have blogs

- While 38 firms have corporate Twitter profiles, 5 firms deferred to individuals versus corporate Twitter. In total, 13 firms had individuals participating on Twitter.

- 47 firms had a Facebook presence, while 38 had LinkedIn

- 16 firms have started using Flickr, YouTube and Second Life

So, who else is missing from the list? Go to http://prfirmssocialmedia.pbwiki.com to make the udpates.

Feb 20, 2009
csalomonlee

Response to Comments regarding "Would YOU Trust a PR Firm without a Social Media Presence with Your Social Media Programs"

There has been quite a bit of discussion from the original post and on a post by Jeremiah Owyang titled “Walking the Talk: Some Agencies and Vendors Demonstrate Social Media Prowess,”. I honestly didn’t think that my initial effort would generate such discussion, which I think provides a lot of fodder for thought.

I do want to provide my perspective on one aspect of Jennifer Leggio’s comment:

Client service comes first, always. Yes agencies should strive to have a presence of their own but not having a presence on Twitter or LinkedIn for their corporation is not a good measurement — at all.

When reviewing Jennifer Leggio’s post “Is ‘social PR’ for real?”, this paragraph resonated with me:

Agencies need to work hard to ease their clients’ or potential clients’ minds by showing hard metrics of how social programs have worked for other clients. There is also more justifiable pressure on marketers as a whole to demonstrate ROI from social media programs. Clients should start requiring these types of ROI metrics or case studies and not take “this is a new practice” as a valid excuse for the agencies not having proof points. The agency at the very least should be able to show how it’s built its own brand / the brand of its people through social media.

 I do agree with the position that a PR agency having a social media presence is not necessarily a barometer of how that agency can deliver results for clients using social media. However, I will argue that an agency’s ability to use these tactics/strategies to build awareness and industry expertise demonstrates understanding of the pressures that clients face and their objectives. This includes increasing incoming sales leads, communicating with key customers, building thought leadership, reaching key audiences, etc.

Besides this particular point, I want to add the following:

  • I recognize that individual contributors are just as important as corporate brands. I will still assert that corporate brands will be just as important for establishing brand awareness and thought leadership

  • With that said, how one participates in social media can be dictated based on one’s audience and goals. I strongly believe that having a presence in the right avenues helps to drive an agency’s lead generation efforts

  • Since I was laid off, I decided to do this research out of curiousity. I knew it would take time and spent a several hours over a two week period to “research” the original list. As I was doing this myself, I acknowledge that I may have missing or incorrect information. As such, I appreciate those who have provided updates in comments or emails to me. I have updated the table accordingly. 

And finally, as this endeavor is much bigger than I originally anticipated, I have set up a public wiki for agencies and the community to make updates directly.

Feb 17, 2009
csalomonlee

Would YOU Trust a PR Agency Not Involved in Social Media with YOUR Social Media Programs?

A lot of PR firms are stating that they have social media capabilities and can help develop your strategy in this arena. So I thought, how many are actually practicing what they’re preaching?

I decided to see which PR firms were actively participating in social media. [update 2/20/09] I initially evaluated PR firms listed on O’Dwyer’s list of top 100 independent PR firms. This list was based on worldwide fees for firms with major US operations. As such, some prominent firms, such as Ogilvy & Mather, Ketchum PR and others. Since this post was published, the list has been exanded to include firms that have proactively included information in the comments or email. It is now sorted alphabetically and includes different types of firms, such as IR, healthcare and technology.

Some points to keep in mind:

- I looked at if the agency had a blog, Twitter profile, Facebook page (both group and/or fan), LinkedIn Group

- While there are individuals within each agency who have great online presences, I was seeking corporate presence. So some fields may be marked as “none” as a result

- And since I did this myself, I was trying to maximize my time:

* I didn’t categorize the type of PR each firm did – I took the list at its word

* If the blog wasn’t listed on the home page or easily found via a sitemap, I assumed there was none or you don’t really want me to find your blog

* I searched on the agency’s name or common abbreviation as presented on their website. Anything more exotic or too cute, would not have been found

* For Twitter, I used Twitter search or tried to manually type in what seemed like an appropriate Twitter handle

* I used the group search functions found on Facebook and LinkedIn respectively

* I decided not to look at other sites like delicious, slideshare.net, flickr, etc., frankly, because I was doing this myself =); however, I did include it if the agency made it easy to find 

Interesting Findings:

- Almost all of the agencies did NOT link to their profiles on Facebook, LinkedIn, Twitter, etc. from their website. I would’ve expected this on their Contact Us page or linked from the Blog but this was very rare.

- While those who had blogs did a good job of putting the blog link front and center on the home page, some were too cute and hid the link under a different section of the website. If you’re one of these agencies and I found your blog regardless, it’s because it was listed on your site map.

- 39 agencies had blogs; 28 had Twitter profiles with one having a hashtag but no Twitter profile; 35 agencies had Facebook Group pages with two establishing fan pages; and 25 had LinkedIn Group pages while two created company pages

So let’s see how this little experiment works. If you’re a PR agency and I have incorrect information, please provide the corrections below or write a post that links back. I will then update the listing as quickly as I can. And if you have accounts with Flickr, YouTube and Slideshare.net, let me know.

But If you don’t have a social media presence, tell me why. I want to give folks the benefit of doubt. I was able to format the list into a table below captured the list in a jpg (couldn’t get it to format correctly, sorry!) or you can download a pdf version of this list. visit the public wiki and make changes to the table.

Table of PR Firms and Social Media Presence

Update: 2/19/09 – This table was updated to be in alphabetical order, includes additional PR firms not on the original list, and eliminates “none” from the table. You can also visit the PR Firms Social Media Public Wiki to make changes.

PR Agency Corporate Blog Corporate Twitter Individual Twitter Facebook Page LinkedIn Group

Additional

5W Public Relations, New CEO Blog Ronn Torossian’s Group (469 members), 5WPR Group (5 members)

YouTube Page

Access Comms., San Francisco The Access Point and PR Measurist @AccessPR: 14 followers Corporate group page Current and former employees

Airfoil PR, Inc., Detroit Airfoil Public Relations @AirfoilPR – 15 followers

Allison & Partners, San Francisco updated 3/10/09 @AllisonPR 30+ indiviual feeds Corporate Group Page

YouTube Page

APCO Worldwide, Wash., DC Unable to find blog @APCOJobs – 2 followers (protected account) A few groups for summer interns but no corporate page APCO Alumni

Atomic PR, San Francisco Particles

Bader Rutter, Brookfield, WI Former employees page

Bender/Helper Impact, Los Angeles BHI Alumni Society

Bite Communications, San Francisco bitemark @BitePR: 340 followers; @bitesweden Bite Communications US – HR, Bite Communications UK – HR, Bite Communications is HIRING!, Bite Sweden, Bite Alumni Company LinkedIn page

YouTube Channel; Flickr

Bliss PR (formerly Bliss Gouverneur & Assocs.), New York @BlissPR – 0 followers

Burson-Marsteller The Burson-Marsteller Blog @bmdigital and @bmglobalnews B-M on Facebook LinkedIn Group Social media spaces on the Digital Perspective Blog
Capstrat, Raleigh, NC Filed Notes #Capstrat update 5/10/2009 @rharris, and others:
@kalbritton
@cord
@stevenkeith
@tarheelevan
@oombrella
Capstrat Friends

Cerrell Assocs., Los Angeles

Comms. Strategies, Madison, NJ

Consensus Planning Group, Los Angeles The Front Porch – hyperlink wasn’t working

Cooney/Waters Group, New York

CooperKatz & Co., New York What’s New

Coyne PR, Parsippany, NJ CoyneExchange @CoynePR – 106 followers Corporate group page Company Page

YouTube Channel, Flickr Channel

Upated: 2/22/09 Crenshaw Communications, New York

(Formerly Stanton Crenshaw Comms. – On Feb 9, 2009, became Crenshaw Communications. I have focused only on this brand for the search.)

imPRessions
@CrenshawComm – 1 3 followers Corporate group page Company Page

CRT/tanaka, Richmond, VA What we are thinking about @CRTTanaka – 25 followers Corporate group page Friends of CRT/Tanaka and CRT/Tanaka Public Relations and Marketing

Cubitt Jacobs & Prosek, Stratford, CT Clever Witty Quick Corporate group page CJP Client, Employee and Alumni Group

Cushman/Amberg Comms., Chicago Corporate group page Cushmaniacs

Dan Klores Comms., New York

Davies Murphy Group, Burlington, MA

Davies, Santa Barbara, CA Corporate group page Employees and Clients Group

Development Counsellors Int’l., New York DCI Dialogue Development Counsellors International Group Page

Dye, Van Mol & Lawrence, Nashville, TN

Edelman, New York Speak Up, Pioneer Thinking Multiple: @EdelmanDigital, @EngageinHealth, @EdelmaninMIA, @EdelmanDE, @EdelmanSweden @steverubel, @philgomes, @rickmurray, @marshallmanson, @luebue Edelman Groups for China, Edelman Change and Employee Engagement, Edelman Poland, and Edelman Australia Alumni Past & Present Edelman Employees

Edward Howard & Co., Cleveland @EdwardHoward – not sure if this is for the agency. 0 followers Corporate group page

Formula PR, San Diego Formula PR Group

French|West|Vaughan, Raleigh, NC French/West/Vaughan Alumni

Has a Second Life office

Gibbs & Soell, New York

Gregory FCA Comms., Ardmore, PA

GYMR, Wash., DC Alumni Page

Hager Sharp, Inc., Wash., DC

Healthstar, New York – could not get to the website

Hill & Knowlton Collective Conversation Blogs

Hunter PR, New York

ICR (formerly Integrated Corp. Rels.), Westport, CT ICR Blogs – seems to be several topics under one URL @ICR – no followers

Imre Comms., Towson, MD

Intermarket, NY

Jackson Spalding, Atlanta

Jasculca/Terman & Assocs., Chicago

Kaplow Comms., New York Kaplow Global

KCSA Strategic Comms., New York KCSA Worldwide Interns

KGBTexas Public Relations / Advertising , San Antonio Texas @Kgbtexas:238 followers

Kwittken & Co., New York

LaunchSquad, San Francisco, CA (updated 2/22/09) What’s New, Exclamation Blog, Green Amy, Searching for Savvy @launchsquad – 215 followers @jmandell @throck @brettweiner @sistaklein Corporate Group Page Company Page

YouTube Page

L.C. Williams & Assocs., Chicago

Levick Strategic Coms., Wash., D.C. Bullet Proof

update 5/10/09

@richardlevick

@dallaslawrence

@crisisguru

LinkedIn Page

YouTube

Lewis Public Relations, San Francisco Lewis 360 @Lewispr – 50 followers Corporate group page Lewis Global Public Relations Group

Linden Alschuler & Kaplan, New York

Lippert/Heilshorn Assocs, New York

Lois Paul & Partners Beyond the Hype

@Tweismann: 217 followers Corporate group page

Flickr

Lou Hammond & Assocs., New York

M Booth & Assocs., New York FWD Thinking

@mrinklin

Flickr

M. Silver Assocs., New York M. Silver Associates Blog

Makovsky & Co., New York Mckovsky + Company Alumni Associaton Group Mckovsky + Company Alumni Association

Maloney & Fox, New York

Marx Layne & Co., Farmington Hills, MI Responsive, Individualized Results @Marxlayne – 16 followers Corporate group page Marx Layne & Co Small Business Development Forum

Matter Communications, Boston

McNeelly Pigott & Fox, Nashville, TN Corporate group page MP&F Group page

MCS, Bedminster, N.J.

Merritt Group, Reston, VA Merritt Blog @MerrittGroup – 65 followers

Morgan & Myers, Jefferson, WI

New Media Strategies NMS Blog

(update 2/22/09)

@NMSosphere

NMS has several employees who participate in social media. NMS Fan Page NMS Group Page on LinkedIn

Delicious, Flickr, YouTube, FriendFeed

New West, Louisville, KY new.west blog

Padilla Speer Beardsley, Minneapolis The Lead Current and former employees

Page One PR, Palo Alto, CA The Page Wonders @Pageonepr – 109 followers Corporate group page Company LinkedIn page

YouTube channel

PAN Communications, Andover, MA @PANcomm – 74 followers

Peppercom, New York Reason Enough

Pierpont Comms., Houston Pierpontifications @PierpontCom – 98 followers

Porter Novelli Multiple blogs @porternovelli, @pndigital, @pn_atx, @marjinalpn, @pn_chile, @pn_uk

Corporate group page LinkedIn Alumni Group, and group for our London office

Flickr, Delicious

Public Communications, Chicago @PCI – 0 followers

Qorvis Comms., Wash., DC The Q @Qorvis: no followers Corporate group page

Quinn & Co., New York @Quinnandco – 225 followers

Rasky Baerlein, Boston update: 5/10/09 @betsykelly
@laurenChisolm
@bethbres13
Rasky Baerlein Strategic Communications

rbb Public Relations, Miami Careers Page

Regan Comms., Boston

RF | Binder Partners, New York RF/Binder Partners

Rogers Group, Los Angeles The Rogers Group Employees, Past and Present

Ron Sachs Comms., Tallahassee, FL Several blogs – Ron, Michelle, Ryan, Alia and Sachs

Ruder Finn Group, New York Ethics Blog, (Updated 2/22/09) Left Brain, Right Brain, RF Voices, Communicating Promise (Middle East), Dot Org (UK), Dot Comms (UK) @RuderFinn – 2 followers, @RuderFinnUK – 207 followers Four group pages for China, Healthcare Group, Israel and corporate

S&S Public Relations, Glenview, IL public relations evolved @SSPR – 40 followers

Schneider Assocs., Boston Internship Page and Intern Group

Schwartz Comms., Waltham, MA Schwartz Blog @Schwartz – 0 followers (protected account) Corporate group page

Shelton Group, Dallas -

Shift Communications, Brighton, MA PR-Squared, slice snackable PR Group Page

Spark PR, San Francisco sparkpr blog

updated 3/12/09 @ paulasantos

@ donnasokolsky

@americanadian

@syreetam

@timrturpin

@rbremer

@clarissaspark

@jacqattack

@jamiewalker19

@ilikegranola

@koodot0

@otnerak

@sparkpr_katie

@chansamerica

@mattmarquess

Corporate group page Sparkpr Company Profile

Spectrum Science Comms., Wash., DC The Spectrum Blog @SpectrumScience – 48 followers Groups for the company, Summer 2008 and Staff Spectrum Science Communications Group

Spring O’Brien & Co., New York

Sterling Communications, Los Gatos, CA Gearheads @SterlingPR – 108 followers Corporate group page Company Page

Upate (2/22/09) Delicious, Flickr, FriendFeed, YouTube,

Taylor, New York /

Text 100 Int’l., San Francisco HYPERText, London, Sydney, Malaysia @Text100: Over 600 followers Hong Kong, London, Madrid 1, Madrid2, Bangalore Text 100 Alumni

Second Life

The Edison Group, Atlanta Corporate group page Company Page

The Hoffman Agency, San Jose, CA Ismael’s Corner

The Horn Group, San Francisco Brass Tacks HornGroup – 3 followers Several groups for PR Horn Group Alumni

The Jeffrey Group, Miami

The Standing Partnership, St. Louis, MO Where do you stand? @Susanisk: 668 followers Corporate group page Standing Partnership Group Page

Vollmer, Houston

Waggener Edstrom, Bellevue, WA Multiple blogs written by several individuals @WaggenerEdstrom – 513 followers Fan page, Careers With Waggener Edstrom Waggener Edstrom Worldwide

WeissComm Partners, San Francisco

Widmeyer Comms., Wash., DC Corporate group page

William Mills Agency, Atlanta Financial Industry Marketing Blog @Wmagency – 34 2 followers (updated 2/22/09) Multiple…Pres Scott Mills’, Network Facebook Group Corporate Group Page

Winning Strategies PR, Newark

Wragg & Casas PR, Miami

Zeno Group Zeno | acropolis Corporate group page

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All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported, with the attribution: By Cece Salomon-Lee, PR Meets Marketing, and a link to the post.

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About

Cece Salomon-LeeCece Salomon-Lee is director of marketing for ACTIVE Network, Business Solutions division, and author of PR Meets Marketing, which explores the intersection of public relations, marketing, and social media.

This blog contains Cece's personal opinions and are not representative of her company's.

Learn more about Cece.

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