Mar 18, 2011
Cece Salomon-Lee

Five Tips for Making Your Events More Mobile

by csaila via flickr

In lieu of a PRMM Interview this week, I’m sharing these top five ways to make your events more mobile.

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Mar 16, 2011
Cece Salomon-Lee

Getting Noticed by Industry Analysts

By Litandmore via Flickr

There was a recent discussion on Focus regarding how start-up companies can get noticed by Gartner analysts. One misconception is that you have to be a paid customer of the top analyst firms – Gartner, Forrester, Altimeter, etc. – in order to meet and brief analysts about your company. In addition to my response to the question, I’m including an overview of what you should do before, during and after a briefing.

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Mar 7, 2011
Cece Salomon-Lee

Digital Events Graduates to Next Level

by jeco via flickr

At the end of February, the Virtual Edge Institute (VEI) announced a new certification program for digital event strategists (Disclosure: I do some consulting for  VEI). While webinars and webcasts are an integral part of the marketing mix, digital events are fairly new for marketers and event practitioners. Besides those who experiment with the new medium, there are not many professionals experienced planning, building and implementing virtual events.

The timing of this new program is just another indicator of the momentum that virtual environments is gaining within organizations – both as a marketing tool and for event marketers. Until now, one of the main obstacles for organizations is to find and employ people with the appropriate expertise to manage virtual event programs. By training people on the ins and outs of digital events, this will further spur the growth within this industry. Here are a couple of responses to date:

Jessica L. Levin, Seven Degrees Communications“I really like this idea. I think this is an area that is new, technical and requires a lot of education.  I love that they use  ‘Strategist’ in the designation. This tells me that the learning goes beyond mechanics and it a deeper, higher-level approach. All certifications should be taken with a grain of salt, but I appreciate the opportunity to get some formal education.”

Todd Hanson, ROI of Engagement, Catalyst Performance Group, “This is going to be an excellent thing for the industry! I applaud the efforts.”

What do you think? Leave your thoughts below.

Mar 4, 2011
Cece Salomon-Lee

PRMM Interview Episode #17: Donna Sanford and Content Marketing

In this episode of PRMM Interview (http://www.prmeetsmarketing.com), Donna Sanford, president of Sanford Project Partners, discusses how marketers can leverage content more strategically. Topics we discussed include: content for marketing, tips for marketers, rising above the marketing noise and content curation.

Mar 2, 2011
Cece Salomon-Lee

Rise of the Infographic

The old adage “a picture is worth a thousand words”underscores how a single image can communicate complex ideas. In my RSS feed, I’ve noticed an increase in infographics used for a variety of topics from mobile usage to social media stats. And in the work I’ve been doing for Virtual Edge Institute, we’ve created a couple of infographics as well.

While I envision more and more PR/marketing practitioners to use infographics, I would recommend limiting their use to summarizing key figures or information of interest to your audience. Here are a few of my favorite infographics:

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Feb 28, 2011
Cece Salomon-Lee

Virtual Event Vendor Checklist: Integration with Social Media

via Flickr by Karen Eliot

There has been an interesting discussion on Focus regarding the role of social integration within the virtual platforms. As social media and networking is an integral part of an overal virtual events strategy, including marketing, audience engagement, and event promotion, I wanted to higlight some of the key points mentioned that should be part of your checklist.

Note: Unless indicated, comments are based on my experience going into various platforms and are not indicative of any one platform’s pros/cons:

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Feb 23, 2011
Cece Salomon-Lee

B2B Blogging Is Still Relevant

With the prevalence of microblogging and status updates via Twitter and Facebook respectively, the question  is whether or not blogging is a worthwhile endeavor for B2B marketing. In Brian Solis’ “The State of the Blogosphere 2010,” post, he writes:

“What might have started as a form of self-expression has officially graduated into fully fledged self-actualization. 30% of corporate bloggers admit to blogging as a way to get published or featured in traditional media. 57% of self-employed bloggers share their expertise and thought-leadership as a way of attracting new clients.  Across the board however, the preponderance of bloggers speak their mind to meet and connect with like-minded people. Blogs form the basis for the formation of interest graphs, which, for all intents and purposes, represent the next stage of social networking. Close behind, a significant faction of bloggers use the platform to speak their mind as tied to areas of interest, specifically hobbyists, part-timers and the self-employed”

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About

Cece Salomon-LeeCece Salomon-Lee is director of marketing for ACTIVE Network, Business Solutions division, and author of PR Meets Marketing, which explores the intersection of public relations, marketing, and social media.

This blog contains Cece's personal opinions and are not representative of her company's.

Learn more about Cece.

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