Heidi Cohen, president of Riverside Marketing Strategies, has 20+ years experience in direct and digital marketing across diverse product categories encompassing soft goods (such as clothes and uniforms), highly regulated financials services, entertainment-related products, and craft-oriented offerings. Her blog provides marketing related insights grounded in digital and direct marketing. In this installment, Heidi answered some questions via email. You can follow Heidi on Twitter @HeidiCohen. Continue reading »
I’m a strong believer that a great company is one that empowers its employees. I’m happy to present a byline by Jennifer Prosek , CEO of CJP Communications and the author of Army of Entrepreneurs™: Create an Engaged and Empowered Workforce for Exceptional Business Growth. In this post, Jennifer highlights her three-step process for getting your army ready. You can follow her on Twitter and Facebook. Continue reading »
I’m excited to announce the launch of The Virtual Buzz, a new venture that I’m undertaking with Donna Sanford of Sanford Project Partners. I had the pleasure of working with Donna, first as editor of EXPO Magazine and then as part of our work on behalf of the Virtual Edge Summit.
On Thursday, March 31, 2011 at 1 pm PT, I am moderating a Focus roundtable discussion on how marketers can develop and implement marketing campaigns that can drive awareness for their virtual events and attract audiences. Michelle Bruno, Bruno Group Signature Events, and Shannon Ryan, Adviser, Virtual Events, Focus, will also participate on this roundtable.
We’ll address topics such as:
1) When, why and how to leverage social media for your virtual event
2) Strategies to convert registrants into audience members on the day of the virtual event
3) Collaborate with partners, customers and employees to spread the word of mouth
Here are ways you can join the conversation before or during the roundtable:
Toll-free Dial-In Number: (866) 951-1151
International Dial-In Number: (201) 590-2255
Conference # : 4999006
Though I just received my invite to Storify, I am very impressed with the power that this content curation tool can provide for marketing and public relations. It’s simple and easy to use, a must for today’s busy professional. And a single story can have multiple contributors.
Still in beta with invites given out occasionally, Storify has great potential for marketing and public relations. Here are five ways Storify can help your efforts:
A recent discussion on The Virtual Events & Meeting Technology group on LinkedIn (must join to see the thread) caught my attention recently. It asked what the “highest recorded attendance figure” was for a virtual exhibition.
Unfortunately, many numbers cited in case studies or media articles are all self-reporter. My concern is the use of self-reported numbers doesn’t help our industry. By focusing on the largest number of registrants and attendees, highest number of leads per exhibitor, or longest time spent within the event, the conversation centers around who has the biggest and largest event.
In lieu of a PRMM Interview this week, I’m sharing these top five ways to make your events more mobile.
Cece Salomon-Lee is director of marketing for ACTIVE Network, Business Solutions division, and author of PR Meets Marketing, which explores the intersection of public relations, marketing, and social media.
This blog contains Cece's personal opinions and are not representative of her company's.