Feb 20, 2008
csalomonlee

AdAge Power 150 (or 500): How long will it last?

AdAge Power 150

Wow – I was checking my dashboard stats when I noticed that a couple of folks came to my blog via the AdAge Power 150 – or in this case top 500. AdAge Power 150 (technically 500) looks at various factors for compiling this list such as subjective points, rankings by Google PageRanks and Technorati, and in bound links. 

This raises an interesting question about how these lists are compiled. Over the past few weeks, I’ve benefitted from the frequent posts about the upcoming Blogger Social. Why? Because most are also include a list of attendees, which has increased my in bound links and in turn my appearance on this list. 

These lists are useful to filter out the number of blogs being created every day. I’m not the only one who looks to these lists to find blogs from a PR and marketing perspective. At some point I wonder – which list do I want to follow?

Other lists to check out:

Viral Garden’s Top 25 Marketing Blogs

Brendan Cooper’s PR Friendly Index

w Magical List (list of female bloggers)

So I’ll enjoy it while it lasts! =) 

Feb 15, 2008
csalomonlee

PRMeetsMarketing Weekly Articles: February 15, 2008

This past week has seen some interesting conversations about press releases/newswires, how to conduct social media campaigns and the relationship with customers. Enjoy this last issue before the President’s Weekend Holiday.  You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed.  

The Power of News Wires – Read/WriteWeb has an interesting post about how BusinessWire’s influence and ability to be a top Techmeme source. If newswires are able to gain this much influence for a press release, does this mean PR folks will be “lazier” in getting placements for press releases?  

When a Release is Not a Release – B.L. Ochman highlights her experience with PR Web’s decision not to post a release because it didn’t satisfy their standard of a press release. The release was a funny announcement for procrastinators on Valentine’s Day. The tone was perfect for this type of announcement, yet PR Web insisted that B.L. make some changes. Frankly, who’s to decide what is and isn’t a release. I could understand profanity but because it wasn’t written in the third person? Puh-lease! 

Blogs are the Music to My Ears – Mack Collier writes about how blogs have contributed more to music sales than MySpace. Need I say more?

Valentine’s Day Special: It’s About the Relationship -Toby Bloomberg of Diva Marketing Blog put together a special post for Valentine’s Day. She lists 62 responses to how to create great business relationships.  Tons of great tips from all walks of life and industries. I like #4, #7, #12, #27, #34 (this one is tough for me.. ask my husband =), #62. My tip? Be humble and admit that you don’t know everything. 

Successful Customer Case Studies - Jeremiah Owyang is on a roll. He’s providing great insight as an analyst that should help every PR person out there. This week’s nugget of wisdom, creating successful customer case studies 

SMRs in the Real World – Brian Solis posts an email from Steve Kayser who has outlined his experience using SMRs in the real world. Very informative regarding what to be aware of as one proceeds down this avenue. 

Social Campaigning… Not! – Paul Dunay of Buzz Marketing for Technology highlights a good point about Social Media. Social media can’t be considered a campaign as a campaign eventually ends. It require diligent work and commitment. Only then can you see reap the rewards of entering the social media world. 

Measurement Makes Your Executives Care – Dave Fleet reminds us that measurement is key for executive support and understanding. Like Social Media, it can’t be an one-time project. It has to be monitored constantly. I previously wrote about the PR measurements I track. It’s quick, easy and can be maintained weekly. Leave a comment if you’re interested in learning more.  

Six Deadly Sins of Social Media

– Geoff Livingston of The Buzz Bin provides some common mistakes that people make with social media. These points resonate with me. Are you committing a Social Media Sin?

 

Feb 14, 2008
csalomonlee

Valentine's Day: Salsa Story

Valentines Day hearts

Valentine’s Day can either create fear or joy in your heart. Several years ago, I was dreading another lonely Valentine’s Day. I didn’t want to stay at home but I didn’t want to feel out of place on this “romantic” day.  

My first love has always been dancing – ballet, tap, jazz, even hula as a girl. One day, I read an article in the SF Gate about salsa dance lessons on Valentine’s Day. I was intrigued.  

The organizer, Evan of Salsa Crazy, positioned the event as a great way for single people to mingle, have fun and not be intimidated. I went to the event and it worked on several levels:

  1. Targeted single men and women
  2. Provided an alternative to the usual mixers for singles
  3. The instructor didn’t take himself seriously, putting everyone at ease
  4. Though it was a club setting, the event was in the early evening so it wasn’t an intimidating “club” scene
  5. By rotating partners, you go to meet a lot of people but not stressful like speed dating        

Evan is a great marketer. He knows how to market his product – salsa dancing – to the right market with the right message. He’s grown his business to include paid online videos and more.   

And me? I didn’t find my true love at the event, but I did fall in love with salsa dancing! 

technorati tags: Marketing Salsa crazy salsa dancing Valentines day
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icerocket tags: Marketing Salsa crazy salsa dancing Valentines day

Feb 12, 2008
csalomonlee

Celebrex Ad Missed the Mark

Celebrex TV AdThe other day, my husband and I were watching TV and saw this ad. With a blue background, the images were being outlined by words – I’m assuming it was a transcript of the voiceover?  

The way the announcer was proceeding, we thought the ad was an anti NSAID commercial. It described the risks of NSAIDs, including Celebrex. 

We were VERY surprised when the advert was actually for Celebrex. This was a little bit counter intuitive. You’re trying to SELL a drug by discussing what the problems are with them to begin with?  

Pharma Marketing Blog also provides a good break down from the industry perspective.  

But from a consumer perspective, won’t this backfire. Is it just me? You be the judge. Check out the Celebrex ad here.   

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Feb 8, 2008
csalomonlee

PR Agency – Retainer Becoming More Popular?

Hour GlassOver the past few weeks, I’ve been hearing that more agencies are working on projects on a retainer basis vs hourly. My understanding is that the retainer enables an agency to focus on the work versus the administration. 

This is intriguing, because I previously wrote that charging by the hour contributed to part of the bad image that PR folks have. It raises several questions for me:

- Are smaller/boutique agencies the only ones doing this?
- Does this result in better quality work?
- Does this mean there is less “nickel and diming” since it’s a set retainer?
 

Heck, being in-house, I like this. I know what my budget is on a month-to-month basis. No ugly surprises. No explanations to my boss and finance department. What is there not to love.

I posed this question to my twitter folks, “do you think a retainer basis is better than hourly? If so, why?” Here;s the conversation:

Twitter Conversation

I would love to hear from PR agencies and other folks – in-house or agency. Which is better – montly retainer or monthly projections billed against hours?

Feb 7, 2008
csalomonlee

PRMeetsMarketing Weekly Articles: February 7, 2008

Here is this week’s summary of articles. You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed.

Measuring Social Media – Hubspot’s blog provides some good tips for measuring your social media marketing efforts. I’m surprised that the number of links to your blogs and Technorati Authority weren’t included as ways to measure your social media.

BRITE Conversations – Valerie Maltoni provides some food for thought in advance of an interactive CMO Summit being held at the Center for Global Brand Leadership. She discusses some of the challenges that organizations face when trying to innovate and build brands. I wonder how resource constraints and changing priorities fits in the picture? =)

Don’t Do this When Promoting Your Event -Mac McIntosh writes the Sales Lead Insights blog. He provides his 13 Don’ts When Promoting Events. Great insight if your tasked with managing a roundtable or dinner event for your client.

Teaching Old Dogs New Tricks – Brendan points to an example of how journalists and PR folks responded to the Bird Flu. Instead of being a short lived story, it extended over 10 days. I haven’t heard the podcast yet, but it seems worthwhile based on Brendan’s summary.

Is this PR Person You? – David Meerman Scott poses what the future PR job description would look like. It’s most likely, “You haven’t graduated high school yet but you’ve already started 2 start ups, sold another and angel investing in another. You’re invited to beta test EVERY new software offering and your recommendation can make or break the company…”=P

Seeing You Face-to-Face – Sheila Scarborough of the every dot connects blog about the value of meeting people in person at conferences. I know blackberry’s have been banned from company meetings. I wonder if conferences will ban computers and PDAs to keep people focused on the content and people versus Twittering the event?

With Analysts, It’s All In the Briefing – Jeremiah Owyang provides great insight into how to successfully brief analysts. Great advice on how to get the most out of briefings. Remember, analysts can provide a wealth of information in addition to learning about your company.

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About

Cece Salomon-LeeCece Salomon-Lee is director of product marketing for Lanyon Solutions, Inc. and author of PR Meets Marketing, which explores the intersection of public relations, marketing, and social media.

This blog contains Cece's personal opinions and are not representative of her company's.

Learn more about Cece.

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