During the Coachella Music Festival in April 2012, Tupac Shukar, a hip-hop star who passed away in 1996, made a surprise appearance as a hologram, performing “live” along side hip-hop/rap stars Snoop Dog and Dr. Dre. You may be asking yourselves, why is this musical festival relevant to virtual trends, much less the meetings and events industry?
I originally started my career in public relations before moving into the marketing function. Throughout the years, there are several skills that I’lve picked up that have been essential to my role. Here are the five key skills that I believe are a must for today’s marketing professional, in no particular order: Continue reading »
In November 2011, I decided to leave my consulting business to join Active Network as director of marketing for the Business Solutions division. It’s been a busy three months with a launch at the PCMA Convening Leaders conference and acquisition of StarCite, a leading strategic meetings management company. And as you know, my blogging has suffered as a result.
While my new position focuses more on the face-to-face events – attendee management, attendee engagement, SMM and more, I anticipate sharing more insights about the role of marketing, PR and social media. I will also continue to have a vested interest in seeing where event technology - virtual, digital and every iteration in between.
As I settle into my new position, I hope to return to a more regular blogging schedule. Until then, PR meet Marketing, Marketing meet PR =)
And please note, everything on my blog is my own personal opinion and is not representative of my company’s.
I subscribe to quite a few enewsletters and RSS feeds, so it’s always surprising to receive an enewsletter that I never subscribed to. How did they find my email? Then I recognize the “from” address and I realize, I gave someone in that company my business card in the past.
A business card is meant to develop a relationship between people, not a person and a company. However, the first tendency is to take all business cards back to the office, dump them into a sales database and automatically subscribe them to all the company emails. Come on, you know you’ve done it!
From my perspective, this is the quickest path to 1) decrease people’s interest to work with your company and 2) for future emails to be blocked. In the end, this is about permission marketing (as eloquently written by Seth Godin in the book with the same name). Here are my three tips to gaining permission and starting your marketing relationship on the right foot.
On my other blog, The Virtual Buzz, I wrote a blog post regarding 10 Tips for a Successful Virtual Press Conference. With web conferencing, webcasting, live streaming and virtual event technology, I believe it’s important that PR and marketing practitioners understand how to hold online press conferences.
Please share you thoughts, expriences and comments below on holding/producing a virtual press conference.
In the PR Group on LinkedIn (must be a member to view the discussion), some asked, “How do you justify fees to clients in an era of social media?” I believe many PR and marketing consultants have faced this as potential clients believe that social media is “free.”
I think there are two parts to this equation that we need to consider before answering the question, assuming that we’ve done the background work of evaluating target audience, prospect personas, and the channels where these individuals congregate.
So you’re launching your company in a few weeks. You’re focused on getting the product to work. If you’re one of the lucky ones who was selected to launch and can afford to go to DEMO or Disrupt, you want to make sure that nothing fails. But whether or not it’s debuting at a conference or getting noticed, there are several things that start-up companies can do to prep for a successful launch.
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Cece Salomon-Lee is director of product marketing for Lanyon Solutions, Inc. and author of PR Meets Marketing, which explores the intersection of public relations, marketing, and social media.
This blog contains Cece's personal opinions and are not representative of her company's.
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