In November 2011, I decided to leave my consulting business to join Active Network as director of marketing for the Business Solutions division. It’s been a busy three months with a launch at the PCMA Convening Leaders conference and acquisition of StarCite, a leading strategic meetings management company. And as you know, my blogging has suffered as a result.
While my new position focuses more on the face-to-face events – attendee management, attendee engagement, SMM and more, I anticipate sharing more insights about the role of marketing, PR and social media. I will also continue to have a vested interest in seeing where event technology - virtual, digital and every iteration in between.
As I settle into my new position, I hope to return to a more regular blogging schedule. Until then, PR meet Marketing, Marketing meet PR =)
And please note, everything on my blog is my own personal opinion and is not representative of my company’s.
I subscribe to quite a few enewsletters and RSS feeds, so it’s always surprising to receive an enewsletter that I never subscribed to. How did they find my email? Then I recognize the “from” address and I realize, I gave someone in that company my business card in the past.
A business card is meant to develop a relationship between people, not a person and a company. However, the first tendency is to take all business cards back to the office, dump them into a sales database and automatically subscribe them to all the company emails. Come on, you know you’ve done it!
From my perspective, this is the quickest path to 1) decrease people’s interest to work with your company and 2) for future emails to be blocked. In the end, this is about permission marketing (as eloquently written by Seth Godin in the book with the same name). Here are my three tips to gaining permission and starting your marketing relationship on the right foot.
On my other blog, The Virtual Buzz, I wrote a blog post regarding 10 Tips for a Successful Virtual Press Conference. With web conferencing, webcasting, live streaming and virtual event technology, I believe it’s important that PR and marketing practitioners understand how to hold online press conferences.
Please share you thoughts, expriences and comments below on holding/producing a virtual press conference.
In the PR Group on LinkedIn (must be a member to view the discussion), some asked, “How do you justify fees to clients in an era of social media?” I believe many PR and marketing consultants have faced this as potential clients believe that social media is “free.”
I think there are two parts to this equation that we need to consider before answering the question, assuming that we’ve done the background work of evaluating target audience, prospect personas, and the channels where these individuals congregate.
So you’re launching your company in a few weeks. You’re focused on getting the product to work. If you’re one of the lucky ones who was selected to launch and can afford to go to DEMO or Disrupt, you want to make sure that nothing fails. But whether or not it’s debuting at a conference or getting noticed, there are several things that start-up companies can do to prep for a successful launch.
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I’ve been a consultant for just over a year now. When I first started, I didn’t realize the tools I would need to help manage my clients, invoicing, billing and more. I wouldn’t be able to manage my business this smoothly without some of the free tools I’ve discovered online. Here are my five favorite free online productivity tools. Try saying that 10 times in a row!
Social media has become increasingly popular for business-to-business and business-to-consumer marketing. I recently did some research on social media by healthcare professionals and wanted to share some of the articles and stats I found in the form of Storify. There are interesting implications in how, as PR and marketing professionals, one would reach and engage with this audience. What are your experiences?
Cece Salomon-Lee is director of marketing for ACTIVE Network, Business Solutions division, and author of PR Meets Marketing, which explores the intersection of public relations, marketing, and social media.
This blog contains Cece's personal opinions and are not representative of her company's.
- Andrea on Rise of Social Commerce – Nielsen and Hallmark Summaries
- payday loans edmonton stony plain road on PRMeetsMarketing Weekly Articles: October 18, 2007
- calgary loans sunday on PRMeetsMarketing Weekly Articles: October 18, 2007
- http://www.avonforum.net/index.php?action=profile&u=4449 on PRMeetsMarketing Weekly Articles: October 18, 2007
- HH on Three Tips for Crisis Management in a Social Media World