I’m an experienced marketing executive, leader and strategist. I have touched multiple facets of the marketing organization — brand, product marketing, content, video, social media, demand creation, event marketing, and corporate communications.
I excel in shaping the strategy, process and implementation of marketing initiatives and programs. I offer a successful track record of developing and executing strategies that dramatically improve brand awareness, integrity, and profitability. In the end, my goal is to delight my clients’ customers – ensuring that results are not only achieved, but also exceed expectations.
I was an active participant in the emergence of the virtual events industry, originally with technology pioneers ON24 and INXPO and previously as a consultant with the Virtual Edge Institute.
In addition to my blog, PR Meets Marketing, I have contributed to Virtual Edge Institute and EXPOOnline.
About PR Meets Marketing
Originally launched in 2007 to explore the intersection of public relations and marketing, this blog has evolved to highlight Cece’s thoughts on how to attract and delight customers through content, video and social media marketing. The blog has been ranked on several prominent PR lists.
Full Disclosure: Opinions, strategies and ideas expressed on this blog are my own and not representative of any company or client with whom I may have or currently am associated.