The last two weeks has been a master class on how to present brilliantly or poorly as that may be. While I am admittedly a Democrat and mainly watched the Democrat National Conference, my points are not based on party affiliation. Rather it’s about the power of speaking simply to convey a message.
This is an issue not related solely to politicians, but any person who presents publicly. A powerful speaker is remembered long after the speech has concluded. And the single quality that all memorable speakers have? Simplicity.
Here are four tips to brilliant speaking: Continue reading »
I originally started my career in public relations before moving into the marketing function. Throughout the years, there are several skills that I’lve picked up that have been essential to my role. Here are the five key skills that I believe are a must for today’s marketing professional, in no particular order: Continue reading »
On my other blog, The Virtual Buzz, I wrote a blog post regarding 10 Tips for a Successful Virtual Press Conference. With web conferencing, webcasting, live streaming and virtual event technology, I believe it’s important that PR and marketing practitioners understand how to hold online press conferences.
Please share you thoughts, expriences and comments below on holding/producing a virtual press conference.
In the PR Group on LinkedIn (must be a member to view the discussion), some asked, “How do you justify fees to clients in an era of social media?” I believe many PR and marketing consultants have faced this as potential clients believe that social media is “free.”
I think there are two parts to this equation that we need to consider before answering the question, assuming that we’ve done the background work of evaluating target audience, prospect personas, and the channels where these individuals congregate.
So you’re launching your company in a few weeks. You’re focused on getting the product to work. If you’re one of the lucky ones who was selected to launch and can afford to go to DEMO or Disrupt, you want to make sure that nothing fails. But whether or not it’s debuting at a conference or getting noticed, there are several things that start-up companies can do to prep for a successful launch.
Continue reading »
Social media has become increasingly popular for business-to-business and business-to-consumer marketing. I recently did some research on social media by healthcare professionals and wanted to share some of the articles and stats I found in the form of Storify. There are interesting implications in how, as PR and marketing professionals, one would reach and engage with this audience. What are your experiences?
When I first started in public relations, one of the main issues we faced was the rise of corporate websites – if our clients should do it, how and why. And yes – that was many moons ago. Cable television was just emerging so news cycles were more predictable with three broadcast channels and a handful of national newspapers. Dictated by days(sometimes weeks) – not the hours, even minutes of today’s always-on world – PR professionals could more easily craft, confirm and implement crisis management plans on behalf of clients.
Fast forward several years – the rise of CNN, Internet and social media has systematically shrunk the response times for managing crisis. What used to take weeks and days, now requires real-time responses in hours, if not minutes. Otherwise, brands risk seemingly minor issues quickly running out of their control. Here are three tips for managing a crisis in an always-on, social media world.
Cece Salomon-Lee is director of marketing for ACTIVE Network, Business Solutions division, and author of PR Meets Marketing, which explores the intersection of public relations, marketing, and social media.
This blog contains Cece's personal opinions and are not representative of her company's.