Browsing articles in "Marketing"
Oct 17, 2011
Cece Salomon-Lee

Ten Tips for Virtual Press Conferences

On my other blog, The Virtual Buzz, I wrote a blog post regarding 10 Tips for a Successful Virtual Press Conference. With web conferencing, webcasting, live streaming and virtual event technology, I believe it’s important that PR and marketing practitioners understand how to hold online press conferences.

Please share you thoughts, expriences and comments below on holding/producing a virtual press conference.

Oct 6, 2011
Cece Salomon-Lee

Selling Social Media to Your Organization

In the PR Group on LinkedIn (must be a member to view the discussion), some asked, “How do you justify fees to clients in an era of social media?” I believe many PR and marketing consultants have faced this as potential clients believe that social media is “free.”

I think there are two parts to this equation that we need to consider before answering the question, assuming that we’ve done the background work of evaluating target audience, prospect personas, and the channels where these individuals congregate.

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Sep 19, 2011
Cece Salomon-Lee

Five Tips for Launching a Memorable Start-Up Company

Photo by Gregg Salomon


So you’re launching your company in a few weeks. You’re focused on getting the product to work. If you’re one of the lucky ones who was selected to launch and can afford to go to DEMO or Disrupt, you want to make sure that nothing fails. But whether or not it’s debuting at a conference or getting noticed, there are several things that start-up companies can do to prep for a successful launch.
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Sep 7, 2011
Cece Salomon-Lee

My Top Five Free Online Productivity Tools

I’ve been a consultant for just over a year now. When I first started, I didn’t realize the tools I would need to help manage my clients, invoicing, billing and more. I wouldn’t be able to manage my business this smoothly without some of the free tools I’ve discovered online. Here are my five favorite free online productivity tools. Try saying that 10 times in a row!

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Aug 11, 2011
Cece Salomon-Lee

Social Media for Health Care Professionals

stethoscope

by jasleen_kaur via flickr

Social media has become increasingly popular for business-to-business and business-to-consumer marketing. I recently did some research on social media by healthcare professionals and wanted to share some of the articles and stats I found in the form of Storify. There are interesting implications in how, as PR and marketing professionals, one would reach and engage with this audience. What are your experiences?

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Jul 14, 2011
Cece Salomon-Lee

Get to Know Your Reporter Better – Three Tips

knowledgeMedia databases, such as Vocus and Cision, are great resources for finding reporters and bloggers who cover specific industries and topics. These databases helped augment the day-to-day research that practitioners did to identify, research and verify the best reporter for that particular news story or company.

While these databases have tremendous amount of information, not all of it is accurate or up-to-date. And this is where the problem begins. For companies and practitioners who rely solely on these resources, they cease to be “pr practitioners” and risk becoming “email spammers” as the pitches will be irrelevant and unwanted. Or much worse, being blacklisted by the very reporters they are seeking to reach.

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Apr 1, 2011
Cece Salomon-Lee

PRMM Interview #18: Heidi Cohen of Actionable Marketing

Heidi CohenHeidi Cohen, president of Riverside Marketing Strategies, has 20+ years experience in direct and digital marketing across diverse product categories encompassing soft goods (such as clothes and uniforms), highly regulated financials services, entertainment-related products, and craft-oriented offerings. Her blog provides marketing related insights grounded in digital and direct marketing. In this installment, Heidi answered some questions via email. You can follow Heidi on Twitter @HeidiCohen. Continue reading »

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About

Cece Salomon-LeeCece Salomon-Lee is director of marketing for ACTIVE Network, Business Solutions division, and author of PR Meets Marketing, which explores the intersection of public relations, marketing, and social media.

This blog contains Cece's personal opinions and are not representative of her company's.

Learn more about Cece.

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