Comments on: The Four Stages of Social Media http://www.prmeetsmarketing.com/2012/08/26/the-four-stages-of-social-media/ Wed, 22 May 2013 20:13:22 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Cece Salomon-Lee http://www.prmeetsmarketing.com/2012/08/26/the-four-stages-of-social-media/comment-page-1/#comment-3832 Cece Salomon-Lee Tue, 04 Sep 2012 00:23:04 +0000 http://www.prmeetsmarketing.com/?p=2298#comment-3832 Very good point. I would break that down into possibly two areas:
1) Social KPIs and metrics – clearly outline how you will determine the success of your social media and the method for tracking against those metrics. In the beginning, it may be a bit of science and art, refining as you gather more information about your specific efforts.

2) Sales Integration – This requires establishing a process with sales:
– who will respond to incoming social leads
– how do your route these
– how do you incorporate this beyond marketing to include sales participation

]]> By: Sourcing3 Buyer & Supplier Magazine - Best of B2B Marketing Zone for Week of August 25, 2012 http://www.prmeetsmarketing.com/2012/08/26/the-four-stages-of-social-media/comment-page-1/#comment-3830 Sourcing3 Buyer & Supplier Magazine - Best of B2B Marketing Zone for Week of August 25, 2012 Mon, 03 Sep 2012 18:02:14 +0000 http://www.prmeetsmarketing.com/?p=2298#comment-3830 [...] The Four Stages of Social Media PR MEETS MARKETING | SUNDAY, AUGUST 26, 2012 [...]

]]> By: Chris Parente http://www.prmeetsmarketing.com/2012/08/26/the-four-stages-of-social-media/comment-page-1/#comment-3826 Chris Parente Mon, 27 Aug 2012 16:11:25 +0000 http://www.prmeetsmarketing.com/?p=2298#comment-3826 Good list Cece. I’d add another stage at the end — Sales Integration. Some may not agree, but for my B2B and B2G clients there needs to be a strategy for appropriately leveraging the conversation to support business objectives.

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