Mar 4, 2011
Cece Salomon-Lee

PRMM Interview Episode #17: Donna Sanford and Content Marketing

In this episode of PRMM Interview (http://www.prmeetsmarketing.com), Donna Sanford, president of Sanford Project Partners, discusses how marketers can leverage content more strategically. Topics we discussed include: content for marketing, tips for marketers, rising above the marketing noise and content curation.

6 Tweets

7 Comments

  • PRMM Interview Episode #17: Donna Sanford and Content Marketing http://bit.ly/gsPpkG

    This comment was originally posted onTwitter

  • PRMM Interview Episode #17: Donna Sanford and Content Marketing http://bit.ly/gsPpkG

    This comment was originally posted on Twitter

  • Listened & commented. RT @csalomonlee: New Blog Post: PRMM Interview Episode #17: Donna Sanford & Content Marketing http://goo.gl/fb/z9kQQ

    This comment was originally posted onTwitter

  • Listened & commented. RT @csalomonlee: New Blog Post: PRMM Interview Episode #17: Donna Sanford & Content Marketing http://goo.gl/fb/z9kQQ

    This comment was originally posted on Twitter

  • New Blog Post: PRMM Interview Episode #17: Donna Sanford and Content Marketing http://goo.gl/fb/z9kQQ

    This comment was originally posted on Twitter

  • New Blog Post: PRMM Interview Episode #17: Donna Sanford and Content Marketing http://goo.gl/fb/z9kQQ

    This comment was originally posted onTwitter

  • Cece:

    Loved your interview with Donna Sanford whom I have admired for many years. She makes a great point about “good” content and the need for customers to resist writing about themselves all of the time. On the other hand, many companies don’t have the internal talent to develop consistent good content yet feel that an outside writer wouldn’t be able to understand their company culture or convey their company “voice.” I’m here to say that isn’t true. There are many excellent industry writers (including Donna) that can develop excellent content. Many are trained journalists who know what questions to ask of the company and what topics are compelling enough to draw attention. Thanks to both of you for an interesting post on what continues to be an important subject.

    Michelle

Leave a comment

Additional comments powered byBackType

About

Cece Salomon-LeeCece Salomon-Lee is director of marketing for ACTIVE Network, Business Solutions division, and author of PR Meets Marketing, which explores the intersection of public relations, marketing, and social media.

This blog contains Cece's personal opinions and are not representative of her company's.

Learn more about Cece.

Favorite Service

FreshBooks

Ads by Google

Favorite Books

Digital Body Language by Steven Woods Twitterville

Marketing Blogs

Favorite Books

Favorite Services

Search Site