The old adage “a picture is worth a thousand words”underscores how a single image can communicate complex ideas. In my RSS feed, I’ve noticed an increase in infographics used for a variety of topics from mobile usage to social media stats. And in the work I’ve been doing for Virtual Edge Institute, we’ve created a couple of infographics as well.
While I envision more and more PR/marketing practitioners to use infographics, I would recommend limiting their use to summarizing key figures or information of interest to your audience. Here are a few of my favorite infographics:
Ask Aaron Lee, How Many Times Do You Tweet Your Blog Post
Ogilvy PR Blog – Where in social media are young teens?
Brian Solis – Checking-In to the State of Foursquare
Virtual Events Stats in 2010: Summarizes key stats about virtual. (Note: I helped create this for VEI).
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Cece Salomon-Lee is director of marketing for ACTIVE Network, Business Solutions division, and author of PR Meets Marketing, which explores the intersection of public relations, marketing, and social media.
This blog contains Cece's personal opinions and are not representative of her company's.
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