Rise of the Infographic

The old adage “a picture is worth a thousand words”underscores how a single image can communicate complex ideas. In my RSS feed, I’ve noticed an increase in infographics used for a variety of topics from mobile usage to social media stats. And in the work I’ve been doing for Virtual Edge Institute, we’ve created a couple of infographics as well.

While I envision more and more PR/marketing practitioners to use infographics, I would recommend limiting their use to summarizing key figures or information of interest to your audience. Here are a few of my favorite infographics:

Ask Aaron Lee, How Many Times Do You Tweet Your Blog Post

Ogilvy PR Blog – Where in social media are young teens?

Brian Solis – Checking-In to the State of Foursquare

Virtual Events Stats in 2010: Summarizes key stats about virtual. (Note: I helped create this for VEI).

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cristina_tm March 4, 2011 at 07:37

Rise of the infographic http://bit.ly/fdq4ar

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cristina_tm March 4, 2011 at 06:37

Rise of the infographic http://bit.ly/fdq4ar

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earnestagency March 3, 2011 at 03:13

#Infographics remain popular going into 2011: http://ow.ly/46Zj9. Here are some of our favourites for #B2B #Marketing… http://ow.ly/46Zk1

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earnestagency March 3, 2011 at 02:13

#Infographics remain popular going into 2011: http://ow.ly/46Zj9. Here are some of our favourites for #B2B #Marketing… http://ow.ly/46Zk1

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csalomonlee March 2, 2011 at 07:04

New Blog Post: Rise of the Infographic http://goo.gl/fb/Gp8Rt

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csalomonlee March 2, 2011 at 06:04

New Blog Post: Rise of the Infographic http://goo.gl/fb/Gp8Rt

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Information is Beautiful: Five Reasons We Love Infographics « Brand Liberators Blog April 4, 2011 at 06:48

[...] “PR meets Marketing” there are examples of how limiting INFOGRAPHICS use to summarizing key figures or information of [...]

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Pro Blogger News March 2, 2011 at 10:07

Rise Of The Infographic…

[...]Mar 2, 201. Cece Salomon-Le. 1 Coment. 1 Coment. csalomonle March 2, 201 at 06:04. New Blog Post: Rise[...]…

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About

Cece Salomon-Lee is director of marketing for ACTIVE Network, Business Solutions division, and author of PR Meets Marketing, which explores the intersection of public relations, marketing, and social media.