With the prevalence of microblogging and status updates via Twitter and Facebook respectively, the question is whether or not blogging is a worthwhile endeavor for B2B marketing. In Brian Solis’ “The State of the Blogosphere 2010,” post, he writes:
“What might have started as a form of self-expression has officially graduated into fully fledged self-actualization. 30% of corporate bloggers admit to blogging as a way to get published or featured in traditional media. 57% of self-employed bloggers share their expertise and thought-leadership as a way of attracting new clients. Across the board however, the preponderance of bloggers speak their mind to meet and connect with like-minded people. Blogs form the basis for the formation of interest graphs, which, for all intents and purposes, represent the next stage of social networking. Close behind, a significant faction of bloggers use the platform to speak their mind as tied to areas of interest, specifically hobbyists, part-timers and the self-employed”
To me this demonstrates the value of blogging as a medium for corporations to share their thought leadership to customers, partners, employees, media and potential customers/partners. While a corporate blog needs to fit into a company’s overall business objectives, those who take the time and effort do reap benefits in terms of increased visibility (either personal or corporate brand), new business leads, more loyal customers, media interest and much much more.
But don’t just take my word for it. Rather, take time to read the B2B Blogging Trends in 2011 white paper produced by TonyKarrer and Tom Pick. I had the honor of being one of the many contributors who shared their thoughts on blogging in 2011:
- * What do you see as key trends in B2B Blogging for 2011?
- * If you’ve not started a blog yet, is 2011 the year to do so? Why or why not?
- * Will anything be different in 2011 in marketing your business blog?
- * What new challenges might exist in 2011 around B2B blogging?
I’m on page 22. It’s free to download so get your copy today.
Related Blog Posts:
1. Webbiquity, B2B Blogging Trends for 2011
2. SocialFish, B2B Blogging Trends [white paper]
3. the point, Report: B2B Blogging Trends in 2011
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Cece Salomon-Lee is director of marketing for ACTIVE Network, Business Solutions division, and author of PR Meets Marketing, which explores the intersection of public relations, marketing, and social media.
This blog contains Cece's personal opinions and are not representative of her company's.
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