Comments on: The End of Objective News http://www.prmeetsmarketing.com/2010/11/30/the-end-of-objective-news/ Wed, 22 May 2013 20:13:22 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Cece Salomon-Lee http://www.prmeetsmarketing.com/2010/11/30/the-end-of-objective-news/comment-page-1/#comment-2415 Cece Salomon-Lee Tue, 14 Dec 2010 00:19:32 +0000 http://www.prmeetsmarketing.com/?p=1773#comment-2415 Thanks Chris. But maybe that is the different if the British papers don’t pretend to be objective. When you have a broadcast outlet using “fair and balanced” as a tag line, no matter who you support, it’s clearly not fair and balanced reporting. Right?

]]> By: Chris Parente http://www.prmeetsmarketing.com/2010/11/30/the-end-of-objective-news/comment-page-1/#comment-2130 Chris Parente Tue, 30 Nov 2010 21:01:34 +0000 http://www.prmeetsmarketing.com/?p=1773#comment-2130 Cece — I believe the current term is “branded journalism.” Every day I counsel clients how to do it in a B2B setting. Totally fine IMHO, as long as who you are and where you’re coming from are clearly shown.

However, in the broader cultural sense I too am concerned that there is less and less objective coverage of current events. I’m still a former PoliSci major at heart.

Careful using Euro comparisons — the British papers have never pretended to be objective, for example.

]]> By: Tweets that mention The End of Objective News | PR Meets Marketing -- Topsy.com http://www.prmeetsmarketing.com/2010/11/30/the-end-of-objective-news/comment-page-1/#comment-2129 Tweets that mention The End of Objective News | PR Meets Marketing -- Topsy.com Tue, 30 Nov 2010 17:57:58 +0000 http://www.prmeetsmarketing.com/?p=1773#comment-2129 [...] This post was mentioned on Twitter by Cece Salomon-Lee and Lauren Antista, Jeff Domansky. Jeff Domansky said: Have media quit trying? The End of Objective News #mediarelations #journchat #PR http://bit.ly/gwVoKm [...]

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