Dispelling the 5 Myths of Going Virtual

I recently presented a webinar on “Dispelling the 5 Myths of Going Virtual.” My presentation slides are included below and an archived version of the webinar will be available on the MPI website shortly. Free to MPI webinars, the on-demand will be available for $20. The webinar covered these top myths, accompanying case studies and relevant industry stats:

1. Virtual Will Cannibalize My Audience: Case study of American Payroll Association

2. Virtual Will Cannibalize My Exhibitors/Sponsors: Case study of GE Healthcare

3. Co$t$ Too Much: Case study of IMTS

4. Only for the Technically Savvy: Look at technology pace of technology adoption

5. Not as Good as F2F: Case study of CiscoLive Virtual

6. BONUS Myth: No One is Doing It

Dispelling the Myths of Going Virtual

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Summary of Virtual Event Case Studies 2009-2010 | PR Meets Marketing November 23, 2010 at 11:03

[...] recently completed a webinar with MPI on “Dispelling the 5 Myths of Going Virtual.” One of the questions asked was if I could provide a list of relevant case studies in this [...]

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Cece Salomon-Lee is director of marketing for ACTIVE Network, Business Solutions division, and author of PR Meets Marketing, which explores the intersection of public relations, marketing, and social media.