Comments on: Update on Trusting PR Agencies without a Social Media Presence with Your Social Media Programs

By: Cece Salomon-Lee

Cece Salomon-Lee — Mon, 04 Oct 2010 17:06:57 +0000

Chris, I didn’t try to categorize the different agencies as many cross from B2B to B2C to government, with some positioning themselves as marketing agencies. Anecdotally, I would say the list was 40% tech, 40% consumer, and 20% other (healthcare, public affairs).

As for individual participation, this was definitely a point of discussion last year. This is difficult to track and assess as staff changes quickly throughout the year. Hence, my thinking is if the organization is involved in social media then one can make the assumption that the staff is doing something on a certain level. Yes or no?

By: Chris Parente

Chris Parente — Mon, 04 Oct 2010 17:00:56 +0000

Interesting research Cece, thanks for sharing. I’ve always believed strongly I have to walk the walk, not just talk the talk. In fact, I’d zero in even more — if I was client, I’d want to know what socmed activities my account lead took part in, not the agency overall.

I’m very sensitive to the time management issues of busy execs. So when I tell them they HAVE to make time for social media, I better show them I’m doing that as well.

A lot of your top 100 are probably consumer focused — wonder how the percentage differs for b2b and b2g?

By: Tweets that mention Update on Trusting PR Agencies without a Social Media Presence with Your Social Media Programs | PR Meets Marketing -- Topsy.com

Thu, 30 Sep 2010 21:41:37 +0000

[...] This post was mentioned on Twitter by Tom Pick and Dennis Shiao, – csalomonlee. – csalomonlee said: New Blog Post: Update on Trusting PR Agencies without a Social Media Presence with Your… http://goo.gl/fb/I3YcF [...]