Comments on: Social Marketing Strategy 101: Are you ready?

By: Social Media Marketing Strategy 101: Definitions « PR Meets Marketing

Social Media Marketing Strategy 101: Definitions « PR Meets Marketing — Fri, 10 Sep 2010 06:12:18 +0000

[...] 1. Social Media Strategy 101: Are You Ready? [...]

By: Social Media Strategy 101: Setting Expectations « PR Meets Marketing

Social Media Strategy 101: Setting Expectations « PR Meets Marketing — Thu, 09 Sep 2010 22:52:33 +0000

[...] Social Media Strategy 101: Are You Ready? [...]

By: csalomonlee

csalomonlee — Wed, 02 Jun 2010 21:10:19 +0000

@Mandy – very true that this is something that has be strategically considered vs ad hoc

@jeffodgen59 – good point about developing the relationships and trust. Bait is definitely key to begin the process.

By: jefflogden59

jefflogden59 — Wed, 02 Jun 2010 01:34:10 +0000

Nice post. Planning is key. Fish where the fish are, but also you need to know what kind of bait the fish enjoy.

Social media lets you listen and develop relationships. People buy, so you need to earn trust.

Keep up the posting and feel free to add my blog to your blog roll as I share B2B demand generation ideas.

Jeff Ogden, the Fearless Competitor
President, Find New Customers
http://www.findnewcustomers.net
http://www.fearlesscompetitor.com

By: Mandy Queen

Mandy Queen — Tue, 01 Jun 2010 04:49:07 +0000

Thanks for sharing such a well thought through blog post. I agree, too many companies and individuals jump on the social media bandwagon (myself included in the past) because they think they have to have a social media account. They don’t carefully consider why they need to join, who they are targeting, what they are going to say, how often and how they are going to measure it. Social media is another communications channel so it needs to be managed carefully with a strategy that fits the company’s overall communications plan.