A couple of weeks ago, I met up with Jason Falls of Doe Anderson and Social Media Explorer. After a beautiful meal at Il Fornaio with Jason and his wife, we sat down for a quick video about social media and communciations strategies. Here is a summaryof this video.
Communications Strategy: Traditional and Social Media
* Communications strategies for traditional PR is typically one that looks at talking points and messages we want to communicate via traditional media
* Traditional media is about one-way communciations with the audience
* With social media, traditional media is no longer part of this as now you’re going direct to the consumer
* No longer is it one-way communications. It’s about how you can create a strategy to communicate these talking points in a conversational way
Different for B2B and B2C?
- Not necessarily as B2B is in between the two extremes of traditional media and social media
- Regardless if this is B2B or B2C, social media requires a conversation
- How can you be nimble in your conversations
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PRMM Interview with Jason Falls regarding social media and communications strategy by @csalomonlee: http://twurl.nl/a70p7g
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Cece Salomon-Lee is director of marketing for ACTIVE Network, Business Solutions division, and author of PR Meets Marketing, which explores the intersection of public relations, marketing, and social media.
This blog contains Cece's personal opinions and are not representative of her company's.
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