Comments on: Sometimes "Sorry" Is the Best PR http://www.prmeetsmarketing.com/2009/06/01/sometimes-sorry-is-the-best-pr/ Wed, 22 May 2013 20:13:22 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: csalomonlee http://www.prmeetsmarketing.com/2009/06/01/sometimes-sorry-is-the-best-pr/comment-page-1/#comment-577 csalomonlee Wed, 03 Jun 2009 00:41:17 +0000 http://prmeetsmarketing.wordpress.com/?p=426#comment-577 Very true Alan. That simple word can have such a huge impact but so often we’re afraid to demonstrate what we don’t know and be seen as less than perfect. That’s probably why we appreciate it when someone apologizes.

]]> By: Alan Braverman http://www.prmeetsmarketing.com/2009/06/01/sometimes-sorry-is-the-best-pr/comment-page-1/#comment-576 Alan Braverman Tue, 02 Jun 2009 06:17:40 +0000 http://prmeetsmarketing.wordpress.com/?p=426#comment-576 “Sorry” is a word often forgotten by PR pros and their clients who land in hot water.

Your post serves as a reminder that often the best way to diffuse a situation is to admit it (apologize) and then move on to explaining the corrective action.

Think of most of the recent corporate and political scandals. How long would they have lived had the CEO or politician said, “Yes, I screwed up and here’s how I’m going to make it better.”?

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