Comments on: Southwest Airlines – Creating a Brand Experience in 5 Minutes http://www.prmeetsmarketing.com/2009/04/23/southwest-airlines-creating-a-brand-experience-in-5-minutes/ Wed, 12 Jun 2013 04:27:38 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Tom Anderson http://www.prmeetsmarketing.com/2009/04/23/southwest-airlines-creating-a-brand-experience-in-5-minutes/comment-page-1/#comment-572 Tom Anderson Tue, 25 Aug 2009 05:51:21 +0000 http://prmeetsmarketing.wordpress.com/?p=909#comment-572 If you read the SWA blog, you might also see ’5 minute brand marketing.’

Does Southwest use astroturfing? Check out their blog, for example:
http://www.blogsouthwest.com/blog/change-is-good-no-change-is-even-better

What should a commenter be paid to comment in favor of reduced service? Maybe $5?

I think that paying for posts would be effective if SWA customers were morons, but I would prefer to think that astroturfing is counterproductive.

]]> By: Southwest Airlines - Creating a Brand Experience in 5 Minutes « PR Meets Marketing « Dr. Scott’s Cool Marketing and Business Blog http://www.prmeetsmarketing.com/2009/04/23/southwest-airlines-creating-a-brand-experience-in-5-minutes/comment-page-1/#comment-571 Southwest Airlines - Creating a Brand Experience in 5 Minutes « PR Meets Marketing « Dr. Scott’s Cool Marketing and Business Blog Wed, 29 Apr 2009 13:06:12 +0000 http://prmeetsmarketing.wordpress.com/?p=909#comment-571 [...] http://prmeetsmarketing.wordpress.com/2009/04/23/southwest-airlines-creating-a-brand-experience-in-5… [...]

]]> By: BrianDickerson http://www.prmeetsmarketing.com/2009/04/23/southwest-airlines-creating-a-brand-experience-in-5-minutes/comment-page-1/#comment-570 BrianDickerson Mon, 27 Apr 2009 14:49:15 +0000 http://prmeetsmarketing.wordpress.com/?p=909#comment-570 Cool post! I’ll bookmark this page and wish to share it to all my friends and clients.

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