Canceling Meetings a PR Ploy?

I just saw this on the Face2Face blog regarding a recent online survey by Special Events. This paragraph caught my eye:

Why doesn’t this surprise me? What about you – are you seeing things canceled not because you don’t have the money to do it but because it “looks” better to investors and shareholders?

Some 68 percent of respondents to an online poll from Special Events last week say that recent moves by corporations to cancel incentives and other meetings are PR ploys to avoid the “AIG effect.” Twenty-eight percent say the cancellations are a business decision; 2 percent of respondents say they do not know why the events are being canceled.

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1 Comment

swcellura February 18, 2009 at 23:25

Some meetings aren’t being held this year that were held last year even though they were strictly business-related, but these decisions were made last year. I do think that meetings won’t be the only thing that comes under attack. Granted, the AIG example is huge, but I’ve seen it sticking in people’s minds when it comes to internal business planning. As people become more nervous, more fingers are being pointed along with the question, “Should we be doing that in this environment?”. And the fingers are pointed at even the littlest items that are critical to the business.

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About

Cece Salomon-Lee is director of marketing for ACTIVE Network, Business Solutions division, and author of PR Meets Marketing, which explores the intersection of public relations, marketing, and social media.