Comments on: Using Social Media: Part 1 – Microblogging

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By: csalomonlee

csalomonlee — Fri, 16 Jan 2009 19:14:11 +0000

@afhill You’re right. A recent Forrester report had mentioned that only about 30% of b2b marketers are even considering social media, yet, their audiences were increasingly using these avenues for finding information. Interesting opp for those who use it early and often, right?

@ chad Thanks for your comment. I do plan to include some initial results in my last post (sorry, that’s about 2 weeks away =). I think that may be helpful for people who are still trying to figure out the value of engaging these tools as a comprehensive aspect of their marketing/PR programs.

By: Chad Horenfeldt

Chad Horenfeldt — Fri, 16 Jan 2009 06:28:10 +0000

Nice post – I do the same thing using Twitter search. Mostly on the look out for customers that may need assistance.
PS: I wrote a post on my blog on how to combine Twitter and B2B email marketing
@chadhorenfeldt

By: afhill

afhill — Tue, 13 Jan 2009 17:26:50 +0000

@csalomonlee – Thanks for the response! My last position was dealing with large retailers, so generally my first tactic when introducing social media is to show people how their brand is being discussed online. There simply doesn’t seem to be the same “buzz” in the B2B arena. I think therefore it may be a bit more difficult to demonstrate the need to be active in social media (but that’s just my perception right now, and I’m hoping to change it! )

By: csalomonlee

csalomonlee — Tue, 13 Jan 2009 17:15:37 +0000

@afhill I see what you’re saying. What I’ve found is that behind every business is a person. It’s our job as public relations/marketing professionals to target a specific person (audience) for our messages. If we do this well, then we’re able to have a conversation with these folks, as well as their businesses.

By: afhill

afhill — Tue, 13 Jan 2009 16:41:28 +0000

Hi there, I’m not concerned about having several twitter accounts (I actually have three myself). I was talking moreso about B2B using social media as a communication medium, not the specific tools. People are motivated to talk, how do you ‘talk’ when your target is a business?

By: csalomonlee

csalomonlee — Tue, 13 Jan 2009 06:26:08 +0000

@Mike You’re correct in that the relationships I want to build for my personal brand are somewhat different than those for my company’s brand. Under the company ID it clearly states who is providing the tweets under that account.

@afhill it’s not that difficult to separate the two accounts by using a tool like Twhirl. I just have to be careful to tweet under the proper account. To avoid confusion, I set the window to different size for my company and personal accounts.

Overall, while some of the followers and people are follow crossover, there are some distinct differences too.