John Baldoni’s article in Harvard Business Publishing highlights why meetings still matter, and maybe even more so during the downturn. His last paragraph resonated with me:
Tough times are a great time to renew trust. When customers and employees see the leadership team standing front and center and delivering the message, it demonstrates that that management cares about them and considers them essential to weathering the storm. Cancelling such meetings, except when there are no other alternatives, sends the message that employees and even vendors and customers are expendable. Folks will remember that attitude when the good times roll. So use the down time wisely and get together with your people.
So, how is your company doing?
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Cece Salomon-Lee is director of marketing for ACTIVE Network, Business Solutions division, and author of PR Meets Marketing, which explores the intersection of public relations, marketing, and social media.
This blog contains Cece's personal opinions and are not representative of her company's.
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