Dec 23, 2008
csalomonlee

Let the 2009 Trend Lists Grow

Crystal Ball One of my most popular posts last year was my summary of 2008 trend lists. I’m a little late this year, but better late than never =) When I look back at my three trends, it seems odd that I selected the growth of blogomerates, social media connections for PR and long tail PR. To me, these seem almost second nature!

So what do I think will be top trends for 2009? Here are my top three:

Brands that participate in conversations will thrive: Ever more so than ever, the need to participate in conversations with your community/customers is more important. Not only from a brand management perspective, but also for demonstrable bottom line results. The brand that connects with me – either for bad or good – will more likely get my attention. And when the nexy crisis emerges, those that are transparent and timely will succeed.

All things virtual will rise in popularity and then wane by the end of the year: Right now, all companies are spooked by the economy. I think this is a knee jerk reaction that will benefit companies that can help move physical events online (note: my company provides virtual events solutions). While this will provide immediate cost and time savings by reducing travel and hotel costs, I think that the pendulum will swing back by the end of 2009. However, once this trend begins, I believe that companies will reconsider which events to hold in the physical world vs. the virtual one.

It’s not about the tools, it’s about the information (attributing this to Stuart Miniman): I was chatting with Stuart when he made this comment, and he’s right. Right now, we’re enamored with all the tools – Twitter, Tweetdeck, Twhirl, Facebook, Friendfeed etc. – but what this all boils down to is the how to receive and send information. The company able to bring manage and disseminate information based on audience preferences – and in real-time – will have an advantage in the age of overwhelming information.

Other 2009 Predictions:

Leave a comment if you have any additional trend lists you would like added.  

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About

Cece Salomon-LeeCece Salomon-Lee is director of product marketing for Lanyon Solutions, Inc. and author of PR Meets Marketing, which explores the intersection of public relations, marketing, and social media.

This blog contains Cece's personal opinions and are not representative of her company's.

Learn more about Cece.

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