But honestly, this conversation has been happening for a LONG time and folks need to get past it and actually start implementing new communications techniques into their overall marketing, measuring its success and improving execution. This isn’t about PR or social media…this is about people needing to stop talking and start doing.

/kff

No one cares about this but us. It’s a self-serving conversation. I have never had a client ask/tell me to use a certain discipline of marketing to solve their problem. They don’t care. All that matters is that we accomplish what they hired us to do.

So if a traditional ad agency is smart enough to use social media tools to achieve a client’s objectives…good for the client.

If a PR firm is savvy enough to add social media to their tool box and exceed a client’s expectations…good for the client.

If a social media expert can twitter a client to success…good for the client.

In the end, it’s our job (regardless of what “type” of company we work for or what we call ourselves) to help the client get the job done. Because that’s what’s good for the client.

Social media is just the most recent in a long line of new tools (printing press, radio, TV, the internet, etc.) that smart communications professionals use.

We need to get over ourselves and use the right tool for the right reason in the right way.

That’s what we get paid to do.

Drew

There were lots of agendas swirling last night. My favorite among them: how can PR, as an institution, preserve its primacy (and pricing power) in a world where publicity and media relations are less valuable and WOM, audience development and crowdsourcing are ascendant?

Thanks for this blog post!

Sam