Oct 23, 2008
csalomonlee

My Top 5 Blogging Outreach Mistakes

The posts that I learn the most from are by those who are willing to show their mistakes and what they’ve learned. This not only humanizes them but also makes us feel just a little bit less stupid!

 

While there are a lot of posts about how to pitch a blogger, I thought it would be an interesting twist to list the top five mistakes I’ve made a la Letterman style:

 

My Top 5 Pitching Blogger Mistakes

 

Number 5: Oops – I thought that was MISS Blogger, not MISTER Blogger

 

Number 4: Spellcheck is a wonderful technology…when you USE it

 

Number 3: I’m not stalking you honestly. Could you just puhleeze respond to me?

 

Number 2: Sorry – didn’t realize you just wrote about this… yesterday!

 

And the number 1 mistake that I’ve made pitching a blogger:

Who cares about YOUR interests, it’s all about ME

 

What mistakes have you made? Bonus points for your Letterman style list!

 

But if you’re interested in more information about how to pitch, check out my page about pitching bloggers and 8 Practical Tips for PR and Blogging Outreach.

 

technorati tags: blogging social media pr marketing public relations pitching bloggers media relations
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blogging social media pr marketing public relations pitching bloggers media relations
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blogging social media pr marketing public relations pitching bloggers media relations

All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported, with the attribution: By Cece Salomon-Lee, PR Meets Marketing, and a link to the post.

2 Comments

  • [...] quite a lot said on bad blogger pitches and they still happen. Here’s a nice list of the biggest 5 mistakes ever made when approaching a blogger, from the other side of the email – PR Meets Marketing. I’m guilty for more than half, not [...]

  • Great list, and I agree – admitting to mistakes offers far more respect and kudos than thinking you’re always right.

    I, like you and everyone else (who’s honest, anyway!) have made my fair share of mistakes along the way, but I think my best/worst (delete where applicable) was using an incorrectly spelled URL on a news release.

    Let’s just say the new site was a bit “adult” in approach…

    Moral of the story? Check, check, and check again! :)

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About

Cece Salomon-LeeCece Salomon-Lee is director of marketing for ACTIVE Network, Business Solutions division, and author of PR Meets Marketing, which explores the intersection of public relations, marketing, and social media.

This blog contains Cece's personal opinions and are not representative of her company's.

Learn more about Cece.

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