In early April, my husband and I attended the Blogger Social in New York. This was a great event, meeting all these great bloggers.
What was extra special is the support that this community provides to one another. As part of the last night dinner, a donation was given to the Frozen Pea Fund, a non-profit organization to fight cancer.
This organization was inspired by Susan Reynold’s fight against cancer. I briefly met Susan at the Blogger Social but didn’t fully realize that this was the same person behind the Boobs On Ice blog, which chronicles her experiences and recovery.
So why am I wearing a “I am Joseph Jaffe” name tag? It’s because I’m really Joseph Jaffe in drag – you decide! But seriously, this all started when Joseph Jaffe didn’t attend the dinner (rumor is he was sick?). So a couple of folks decided to “auction” off the name tag for the charity. And in ever more marketing brilliance (I was at the table with Cam Beck and Geoff Livingston when this idea was hatched), the name tag has been making appearances all over.
The catch? Anyone photographed with the name tag would then donate $25 to the Frozen Pea Fund. Now this has inspired a flickr group and a rumored site… Cam, where is it?
What does this demonstrate? The true power of community. Technology is giving us the ability to meet new people and forge new friendships. In person events like the Blogger Social provide an opportunity for these bonds to become stronger in person. Yet, the true power doesn’t lie in the applications we use – blogs, Twitter, Facebook, LinkedIn, etc. (granted they help us expand our communities) - rather it’s in the people we meet and get to know.
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Cece Salomon-Lee is director of marketing for ACTIVE Network, Business Solutions division, and author of PR Meets Marketing, which explores the intersection of public relations, marketing, and social media.
This blog contains Cece's personal opinions and are not representative of her company's.
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