May 2, 2022
csalomonlee

PR Meets Marketing Weekly Articles: May 2, 2022

 

You can click on the  Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed. If you feel that you have an article that would fit in the weekly articles, leave a comment and I’ll check it our for the following week’s digest. Enjoy.

 

Permission Please – Mark Goren of Transmission Marketing highlights how he was automatically subscribed to Marriott Hotel newsletters without his permission. The comment stream is interesting regarding the needs of business and person perspective. However, I side with Mark on this one. There are better ways to ask for permission. Supplying an email for a “confirmation notification” isn’t the same as asking to receive frequent emails about your company, promotions and other marketing stuff.

 

From a Blogger to You – Chris Brogan writes a great post about why bloggers aren’t journalists. He also provides great tips for pitching him and the topics that he likes to discuss. Key point – make a blogger feel special, whether with beta invitations, previews or free schwag.

 

So You Want to Pitch? – Jason Falls provides a great post on how he would pitch bloggers. By writing a fictional blog pitch, Jason provides actionable tips for contacting bloggers and probably getting results as well.

 

Engaging Employees –Anna Farmery posted about how to engage employees as most of the conversation is about engaging customers. Well, employees ARE customers too. I think companies take this for granted until it’s too late.

 

 

technorati tags: Blogging  Blogger Relations  PR  Marketing  Permission Marketing  Social Media
del.icio.us tags:
  Blogger Relations      Permission Marketing  Social Media
icerocket tags:
Blogging  Blogger Relations  PR  Marketing  Permission Marketing  Social Media   

All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported, with the attribution: By Cece Salomon-Lee, PR Meets Marketing, and a link to the post 

1 Comment

  • Thanks, Cece! If you haven’t seen Cam’s second comment, I encourage you to read it. He’s provided backup for why opt-in works better, citing articles that prove the point.

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About

Cece Salomon-LeeCece Salomon-Lee is director of product marketing for Lanyon Solutions, Inc. and author of PR Meets Marketing, which explores the intersection of public relations, marketing, and social media.

This blog contains Cece's personal opinions and are not representative of her company's.

Learn more about Cece.

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