Ken Molay of The Webinar Blog poses an interesting question – are our assumptions about when to schedule a webinar rational?
Currently, most webinars are scheduled from Tuesday – Thursday to capture the largest number of viewers. But why are Monday and Friday ignored? Ken wants to hold this survey to see what you – people who attend webinars – truly think.
Please take a moment to fill out the survey. Though “unscientific” I think this will provide some interesting perspective about the timing of webinars.
In reviewing the survey, I realize Ken was seeking to get a quick pulse and minimize drop off. I wished Ken had included one question asking about industry or role. This would provide invaluable information to marketers on how to schedule webinars that may target a specific industry or management level.
For example, would financial services people want events earlier in the day or after the markets close? Would senior executives respond differently than marketing managers?
I think this survey is in the right direction. It’ll be interesting to see how this evolves.
Disclosure: My company provides webcasting solutions which can be used for webinars.