Ken Molay of The Webinar Blog poses an interesting question – are our assumptions about when to schedule a webinar rational?
Currently, most webinars are scheduled from Tuesday – Thursday to capture the largest number of viewers. But why are Monday and Friday ignored? Ken wants to hold this survey to see what you – people who attend webinars – truly think.
Please take a moment to fill out the survey. Though “unscientific” I think this will provide some interesting perspective about the timing of webinars.
In reviewing the survey, I realize Ken was seeking to get a quick pulse and minimize drop off. I wished Ken had included one question asking about industry or role. This would provide invaluable information to marketers on how to schedule webinars that may target a specific industry or management level.
For example, would financial services people want events earlier in the day or after the markets close? Would senior executives respond differently than marketing managers?
I think this survey is in the right direction. It’ll be interesting to see how this evolves.
Disclosure: My company provides webcasting solutions which can be used for webinars.
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Cece Salomon-Lee is director of product marketing for Lanyon Solutions, Inc. and author of PR Meets Marketing, which explores the intersection of public relations, marketing, and social media.
This blog contains Cece's personal opinions and are not representative of her company's.
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