Admit it. If you’re in PR, you’re probably a control freak. Come on, the first step in recovery is admitting that you have a problem. It took me over 10 years, and I can now calmly stand before my fellow PR colleagues, “My name is Cece and I’m a control freak.” Follow these SEVEN steps and you too can start down the road to recovery:
Not everything is in your control. Let me repeat that. Not Everything Is In Your Control. Say it often enough, you might believe it.
Don’t panic. Breathe and take a step back (physically if you need to) when things get to hectic.
Stop working now. If you worked 24 hours a day, you would still have tasks on your to do list. Sometimes, it recognizing that you can do it all
Believe it or not, you’re not always right. Seriously, you’re not because I am.
It’s a press release, not a novel. I don’t consider myself the best writer but there are those of you who still have that manuscript tucked away in your desk. Just because you have aspirations to be a novelist doesn’t mean your press releases should too.
You’re not a ventriloquist. No matter how much media training an executive gets or how clearly you write the key messages, you can’t speak on behalf of your spokesperson. Honestly, you can’t. Unless you have a hidden talent?
Organized good. OCD bad. Don’t get me wrong, you need to be organized otherwise something important can fall through the crack. But being too obsessive-compulsive will just drive you, you team and your client crazy.
So will you join me?
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Cece Salomon-Lee is director of marketing for ACTIVE Network, Business Solutions division, and author of PR Meets Marketing, which explores the intersection of public relations, marketing, and social media.
This blog contains Cece's personal opinions and are not representative of her company's.
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