PRMeetsMarketing Weekly Articles: February 28, 2008

Here is this week’s summary of articles. You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed.

Building RelationshipsValerie Valeria Maltoni of Conversation Agent discusses how revealing yourself is a key part of building relationships. As part of this post, Valerie provides her 4 good and bad things to do when pitching her.

Reinventing Journalism – Though written last week, I found Scott Karp’s post on Feb. 20th about reinventing journalism interesting. If more publications move to including links from other sources, how does this impact PR? And from a press room perspective, what is the value of creating a useful resource that also links to “competitive” coverage?

One Chair Creates Conversation -The Lonely Marketer had an interesting post about how a person created internal conversation at her company. All you need is two chairs, a sign and a person willing to listen. IMO, the last part is sometimes the most difficult thing to find.

The Emperor Has No Clothes – I frankly couldn’t improve on the title of this post by Michelle Golden of Golden Practices. In this post, Michelle discussed how her brutal honesty in reviewing CPA websites has won her fans. This wasn’t done with “marketing” in mind, but rather to share her expertise and provide counsel. This positions her as a thought leader and expert. And isn’t that what PR and marketing is all about?

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3 thoughts on “PRMeetsMarketing Weekly Articles: February 28, 2008

  • February 29, 2008 at 04:32

    Wow, Cece, thank you SO much for your very kind words about my post. Comments on that post have been more sparse than i imagined so your pick-up is all the more meaningful to me. Thanks for keeping my blog on your radar screen. I really enjoy your blog a lot!

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  • February 28, 2008 at 17:34

    @Valeria – Oops! my bad on misspelling your name. I’ve made the correction and thanks for your comment. I’m always looking out for new blogs and inspiration. Best!


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