This past week has seen some interesting conversations about press releases/newswires, how to conduct social media campaigns and the relationship with customers. Enjoy this last issue before the President’s Weekend Holiday. You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed.
The Power of News Wires – Read/WriteWeb has an interesting post about how BusinessWire’s influence and ability to be a top Techmeme source. If newswires are able to gain this much influence for a press release, does this mean PR folks will be “lazier” in getting placements for press releases?
When a Release is Not a Release – B.L. Ochman highlights her experience with PR Web’s decision not to post a release because it didn’t satisfy their standard of a press release. The release was a funny announcement for procrastinators on Valentine’s Day. The tone was perfect for this type of announcement, yet PR Web insisted that B.L. make some changes. Frankly, who’s to decide what is and isn’t a release. I could understand profanity but because it wasn’t written in the third person? Puh-lease!
Blogs are the Music to My Ears – Mack Collier writes about how blogs have contributed more to music sales than MySpace. Need I say more?
Valentine’s Day Special: It’s About the Relationship -Toby Bloomberg of Diva Marketing Blog put together a special post for Valentine’s Day. She lists 62 responses to how to create great business relationships. Tons of great tips from all walks of life and industries. I like #4, #7, #12, #27, #34 (this one is tough for me.. ask my husband =), #62. My tip? Be humble and admit that you don’t know everything.
Successful Customer Case Studies - Jeremiah Owyang is on a roll. He’s providing great insight as an analyst that should help every PR person out there. This week’s nugget of wisdom, creating successful customer case studies.
SMRs in the Real World – Brian Solis posts an email from Steve Kayser who has outlined his experience using SMRs in the real world. Very informative regarding what to be aware of as one proceeds down this avenue.
Social Campaigning… Not! – Paul Dunay of Buzz Marketing for Technology highlights a good point about Social Media. Social media can’t be considered a campaign as a campaign eventually ends. It require diligent work and commitment. Only then can you see reap the rewards of entering the social media world.
Measurement Makes Your Executives Care – Dave Fleet reminds us that measurement is key for executive support and understanding. Like Social Media, it can’t be an one-time project. It has to be monitored constantly. I previously wrote about the PR measurements I track. It’s quick, easy and can be maintained weekly. Leave a comment if you’re interested in learning more.
Six Deadly Sins of Social Media
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Cece Salomon-Lee is director of marketing for ACTIVE Network, Business Solutions division, and author of PR Meets Marketing, which explores the intersection of public relations, marketing, and social media.
This blog contains Cece's personal opinions and are not representative of her company's.