Valentine's Day: Salsa Story

Valentines Day hearts

Valentine’s Day can either create fear or joy in your heart. Several years ago, I was dreading another lonely Valentine’s Day. I didn’t want to stay at home but I didn’t want to feel out of place on this “romantic” day.  

My first love has always been dancing – ballet, tap, jazz, even hula as a girl. One day, I read an article in the SF Gate about salsa dance lessons on Valentine’s Day. I was intrigued.  

The organizer, Evan of Salsa Crazy, positioned the event as a great way for single people to mingle, have fun and not be intimidated. I went to the event and it worked on several levels:

  1. Targeted single men and women
  2. Provided an alternative to the usual mixers for singles
  3. The instructor didn’t take himself seriously, putting everyone at ease
  4. Though it was a club setting, the event was in the early evening so it wasn’t an intimidating “club” scene
  5. By rotating partners, you go to meet a lot of people but not stressful like speed dating        

Evan is a great marketer. He knows how to market his product – salsa dancing – to the right market with the right message. He’s grown his business to include paid online videos and more.   

And me? I didn’t find my true love at the event, but I did fall in love with salsa dancing! 

technorati tags: Marketing Salsa crazy salsa dancing Valentines day tags: Marketing Salsa crazy salsa dancing Valentines day
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