Comments on: PR Agency – Retainer Becoming More Popular? http://www.prmeetsmarketing.com/2008/02/08/pr-agency-retainer-becoming-more-popular/ Tue, 21 May 2013 19:06:08 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Top Ten 2008 Posts – From Beijing to Public Relations | PR Meets Marketing http://www.prmeetsmarketing.com/2008/02/08/pr-agency-retainer-becoming-more-popular/comment-page-1/#comment-928 Top Ten 2008 Posts – From Beijing to Public Relations | PR Meets Marketing Wed, 06 Oct 2010 02:00:28 +0000 http://prmeetsmarketing.wordpress.com/?p=184#comment-928 [...] 7. PR Agency – Retainer Becoming More Popular [...]

]]> By: Jen Zingsheim http://www.prmeetsmarketing.com/2008/02/08/pr-agency-retainer-becoming-more-popular/comment-page-1/#comment-263 Jen Zingsheim Fri, 08 Feb 2008 20:42:44 +0000 http://prmeetsmarketing.wordpress.com/?p=184#comment-263 Thanks for tweeting the link to the post…I can expand a bit on what I was getting at in the tweets. Your point about knowing what the bill is from month to month is both a blessing and a curse–I think it would operate like rollover minutes. Some months would be underserviced, some over–but as with many things, the months that are underserviced would get questioned (“hey, what did we pay $K to them for this month?”) and the overserviced wouldn’t be recognized as much. With billables, you are paying for what the firm is putting into the effort, which will likely ebb and flow from one month to the next.

Billables though, as I said in my first tweet, can be difficult too. I think there’s less of an incentive to look for efficiencies when a firm is getting paid by the hour. Just my .02!

Jen

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