Feb 1, 2008
csalomonlee

PRMeetsMarketing Weekly Articles: January 31, 2008

OK – either I’ve been lazy lately (which is possible) or I’m just not finding things that I want to share. I think I need to expand my list of reading. Until then, here’s this week’s articles.

You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed.

Email Marketing Gone Bad – PR Week demonstrated what NOT to do with email marketing. Per BL Ochman, PR Week spammed thousands of subscribers and exposed passwords.

Pack a Twitter? – This was a topic addressed by Chris Brogan and Dave Fleet. The idea is creating a way for people to find who to follow on Twitter. This post provides advice on using Twitter Packs. Here’s the original post from Chris Brogan. Granted, that depends if Twitter can be stable enough to even allow you to find, follow and tweet!

Beyond the Age of Conversation – Frankly, I go through different stages of reading lots of marketing, PR and technology books and times when I just can’t. The Age of Conversation is one of those books that is waiting anxiously for me to read. I plan to. I just haven’t gotten to it. So it’s interesting that the folks behind the first project are soliciting contributors for the next book. I’m tempted. If you’re planning to contribute, let me know in the comments.

Designing the Right Email Newsletter – I know that this doesn’t usually fall on PR, but I know it does happen. For those asked to write and design an email newsletter, here’s an interesting report on email newsletters from MarketingSherpa. Act now. Only available for one week to non-subscribers.

1 Comment

  • Hi Cece,

    Thanks for referring to my post. I can’t take any credit for Twitter packs – that was 100% Chris. Hopefully my post will help people to get a little more out of it.

    Thanks also for flagging BL’s post. I’d wondered what all that was about, but hadn’t checked out her site yet today.

    Cheers

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About

Cece Salomon-LeeCece Salomon-Lee is director of marketing for ACTIVE Network, Business Solutions division, and author of PR Meets Marketing, which explores the intersection of public relations, marketing, and social media.

This blog contains Cece's personal opinions and are not representative of her company's.

Learn more about Cece.

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