I felt that Todd Defren of PR Squared raised an interesting question about marketing tactics by the Commotion Group that I decided to post my thoughts here instead of lumping into my weekly articles. Briefly, the Commotion Group posts “fake comments” to videos to create a sense of controversy, while deleting any negative comments.
Frankly, there’s no argument here. Today’s social media values authenticity highly. The Blair Witch Project was a game. Because it was the first to leverage the Internet in an unique marketing campaign (ploy?), people took it as truth. According to Todd’s post, one of the original producers commented:
While we were building out the (Blair Witch) website and the community, we always knew we were walking a line, but we decided we were not going to try and hoax people outright. The regular members of the Blair Witch community … knew it was a work of fiction … We were not trying to fool anyone …
What the Commotion Group is doing is creating a false impression to dupe viewers into believing that the content is something worthwhile viewing. It isn’t.
technorati tags: Astroturf Marketing PR PR SquaredPublic Relations Social Media Todd Defren
del.icio.us tags: Astroturf Marketing PR PR SquaredPublic Relations Social Media Todd Defren
icerocket tags: Astroturf Marketing PR PR SquaredPublic Relations Social Media Todd Defren
Leave a comment
Additional comments powered byBackType
Cece Salomon-Lee is director of product marketing for Lanyon Solutions, Inc. and author of PR Meets Marketing, which explores the intersection of public relations, marketing, and social media.
This blog contains Cece's personal opinions and are not representative of her company's.
- spirit lords hack 2015 on Going Virtual Isn’t Necessarily the Answer to Replacing Your Physical Events
- detecto scales on Going Virtual Isn’t Necessarily the Answer to Replacing Your Physical Events
- ???? vpn on Social Media 101: Content Marketing
- ???? vpn on Five Ways to Get Hung Up On
- ?????? ????? ????? ???? on Book Review – Digital Body Language by Steven Woods