My apologies – I am having the damndest time getting the links to work. You can click on the Weekly Articles tag for previous issues:
Share and Share Alike – Todd Defren of PR-Squared brings up a good point that sharing information is integral part of social media.
Best Buy and Customer Service in the Same Sentence? – MarketingPilgrim writes about a good customer experience. The tons of comments seems to indicate that the typical experience is less than stellar. But who knows, maybe Best Buy will start with business customers, which may slowly invade the in-store experience… Nahhh – I was just kidding!
Where’s the Short Cut to Timbuktu – inmedia Public Relations Blog has an interesting post about media list building. As I’ve said before, don’t rely solely on the media databases. Augment the research by reading the publications online or in print.
LinkedIn for the Unconnected? – CenterNetworks posted this article by Drama 2.0 regarding the value of social networks, specifically LinkedIn. Interesting piece about the value of social networks and who’s truly participating.
You’re Invited But… – Robert Scoble has an interesting point about attending the Google announcement of Android. When looking at early adopters and tech geeks, I think blogs like Scobleizer and TechCrunch should be given equal weight with the “big guys.” It’s about knowing your influencers…
Google’s PR comes across as “only caring about big bangs.” Last week I was in the Open Social press conference. Everyone else in the room worked for a big-name media outlet. Business Week. Wall Street Journal. Los Angeles Times. CNET. Barrons. etc. etc. Even TechCrunch was relegated to a phone-based seat and wasn’t in the room. That tells me that Google’s PR doesn’t get the value of small people. In fact, if you were tracking the mentions of that press call you’d have seen my use of Twitter during it got mentioned many times on blogs. Google’s PR didn’t seem to even understand why Twitter was important. They also kept me from using my video camera during the press call (the only reason I got video is cause I carried a cell phone with me — they asked me to leave my professional camera out in the car). Compare that to presidential candidate John Edwards who let me film, even on his plane during “off times.” And he has a Twitter account too.
Listen to Me Now! – Paul Dunay posted an interesting podcast between Jim Nail, chief strategy and marketing officer at Cymfony, and Pete Blackshaw, executive vice president at Nielsen Online Strategic Services. Jim and Pete discuss what conversational marketing truly is – it’s more than just surveying people or putting up a blog. It’s about how to “engage” and “sustain” conversation beyond just the dollars and cents.
Being Social Does Help – I’ve gotten to know Tom Pick through his blog and he consistently provides actionable counsel for B2B marketing. In this most recent post, he outlines his experience with social tagging. I’ve used some of his tips for my personal blog and I’ve seen some modest results as well. And if you’ve wondered about the effectiveness of social media, check out this post from Mack Collier of The Viral Garden.
To Be Ethical Or Not is the Question – Shel Horowitz authored a guest post on the IAOCblog about a Blogger Code of Ethics. Hmmm, what disclosures should I be making now?? =P
Technorati Tags: Best Buy, blog ethics, conversational marketing, Customer Service, inmedia, media lists, LinkedIn, Paul Dunay, press conference, Scoble, social media, social networks, tagging, Todd Defren
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Cece Salomon-Lee is director of marketing for ACTIVE Network, Business Solutions division, and author of PR Meets Marketing, which explores the intersection of public relations, marketing, and social media.
This blog contains Cece's personal opinions and are not representative of her company's.
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