Comments on: PR Spam: Ten Points for Thought

By: Jill

Jill — Fri, 09 Nov 2007 20:36:59 +0000

I think you’ve identified some of the main reasons why PR people build large media list that often include more than a few inappropriate contacts. Particularly, I think people rely far too much on media databases. I actually just wrote a post about this: http://inmedialog.com/index.php/archives/theres-no-shortcut-for-building-a-great-media-list/
dsd

By: csalomonlee

csalomonlee — Thu, 08 Nov 2007 20:10:04 +0000

Thanks Eric – yes – it does come down to trust. And no matter how long you’ve been in PR, I’m constantly working to earn and keep that trust.

Cece

By: E Dewhirst

E Dewhirst — Thu, 08 Nov 2007 20:08:24 +0000

Great post,

Do you think a lot of PR comes down to trust? Editors need to trust that the reason you are contacting them is because what you are introducing them to will be of interest to them. They want to hear from you but not if you have nothing to add to the conversation that they have with their users. Trust then extends to those that are asking PR professionals to do their job – a shotgun blast is so wrong these days that if hurts to even see it. If you are a purple cow – tell those that want to hear about purple cows so that they in turn have something useful to say. Does your CEO understand that hitting the right person – honestly and with sincerity – is where online promotion is going. Techcrunch won’t tell you about the weather – the weather channel does that.

Great post Cece – fresh, honest and sincere. My trust level in you just went up a notch!

Cheers – Eric

By: Anonymous

Anonymous — Thu, 08 Nov 2007 18:26:39 +0000

PR Spam: Ten Points for Thought « PR Meets Marketing

This posting provides ten point for consideration to consider in response to Chris Anderson’s post on PR spam.