Comments on: Sales Lead Generation Cycle: PR's Role http://www.prmeetsmarketing.com/2007/11/05/sales-lead-generation-cycle-prs-role/ Wed, 22 May 2013 20:13:22 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: csalomonlee http://www.prmeetsmarketing.com/2007/11/05/sales-lead-generation-cycle-prs-role/comment-page-1/#comment-209 csalomonlee Wed, 30 Apr 2008 18:01:13 +0000 http://prmeetsmarketing.wordpress.com/2007/11/05/sales-lead-generation-cycle-prs-role/#comment-209 @Colin, thanks for your comment. Your raise a very interesting point and I’ll explore this more.

]]> By: Colin Herridge http://www.prmeetsmarketing.com/2007/11/05/sales-lead-generation-cycle-prs-role/comment-page-1/#comment-208 Colin Herridge Wed, 30 Apr 2008 17:52:10 +0000 http://prmeetsmarketing.wordpress.com/2007/11/05/sales-lead-generation-cycle-prs-role/#comment-208 I think you are missing a step:
PR drives visitors to your website.
Then the next step is to know the visitors by name or at least company name.

- Getting their names is only when they fill out an online form, which only 2% of all visitors will ever do. 98% stays out of reach.

- For the 98% remaining: Getting the company name is achieved by using a web service. This web service additionally defines their interest by pages visits, time on pages, returning visits and search terms used. These indications are to be used for visitor qualification – to qualify as a lead.
Once the company known and qualified as a lead, the process of contacting (cold calling) can start. However this is cold calling on warm prospects.

There are several services available: just Google “discover identify visitors”

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