Oct 18, 2007
csalomonlee

PRMeetsMarketing Weekly Articles: October 18, 2007

Here are the weekly articles that I found interesting. There were so many that I’m posting a day early. I may revise my schedule to get this up on Thursdays instead of Fridays, because frankly, I can think of better things to do on my Friday. Here you go: 

Hello, hello hello? Andy Beal of MarketingPilgrim points out the problem with the multitude of top blog lists and the risk of creating an echo chamber of self-importance. 

All a Twitter B.L. Ochman provides some great reasons why marketers should consider Twitter. As she highlights, it’s important to give as much as take for any tool you use. Alternatively, David Berkowitz writes on Search Insider that maybe listening to Twitter is more important than participating. The issue is, do marketers really listen? =) 

When Advertising Isn’t Marketing I just started reading David Meerman Scott and I don’t know why I didn’t start earlier. David points out the Forrester’s recent interactive marketing report if focused on the old rules of marketing versus the new rules. Check out David’s perspective on what new marketing means.  

Don’t Be an Ugly American – Crossing Cultural Boundaries Ann Holland of MarketingSherpa provides an interesting look on crossing cultural boundaries for blogging. And who knew that she’s blogging from Serbia!  

Fox Pisses Off Blood Thirsty Fans For fans of Buffy the Vampire TV series, you’ll love CK’s recent post about how Fox just pissed off tons of fans by serving a desist order for a sign along event. And you haven’t seen it, it’s one of the best TV episodes that’s been copied by other shows. 

Trucking Down the Brand Fast Lane – Does Waggener Edstrom Have the Answer? KD Paine’s PR Measurement Blog had a quick post about this article in AdWeek. Waggener proposes an interesting brand management concept by visually mapping key words and their prospective impact on your company’s stock price.  

Tracking Your Online Videos Michael Pick writes an interesting review of Tube Mogul for MasterNewMedia. For anyone trying to start a video marketing campaign, Mike outlines the pros and cons of Tube Mogul’s service. The cool part? Submit your content to several video sharing sites while getting an analytics overview. Now where are those old salsa videos…Disclosure: My company has a service that shares videos, podcasts, webcasts and online demos. Though not directly competitive, I felt it was important to disclose this. 

Another Sign of Web 2.0 Exuberance? The New York Times ran a story about the Silicon Valley’s fuzzy math. So add fuzzy math to my list of signs that the Web 2.0 Exuberance is upon us. And Brad Stone outlines a conversation with Carlot Perez, who provides a historical look at tech bubbles and busts 

PR Folks Starting to Get Bloggers? Robert Scoble had an interesting post about PR folks gaming Techmeme. What interested me more about his post was how he highlighted some interesting way to get bloggers’ attention, both proactive and reactive. But then again, he was massed email press releases. I don’t know – emailing press releases to a blogger you know or don’t know doesn’t seem to be the right way to approach bloggers. Food for thought.

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  • @CK – sometimes, in trying to “defend” content copyrights, companies lose site of how giving away a little content or satisfying customers could be beneficial.

    @ Michael – glad to oblige! Look forward to reading more of your stuff!

  • Hey Cece, thanks for the link love, and for some interesting stuff for me to go off and explore. Great to be in such hallowed company :)

  • Thanks Cece for giving Buffy fans–otherwise known as a network’s top customers–some love.

    Amazing to me that they couldn’t figure something out so as not to lose current and future revenues. (after all, those lawyers are expensive–ha, ha).

    Really enjoying your blog ;-) .

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About

Cece Salomon-LeeCece Salomon-Lee is director of marketing for ACTIVE Network, Business Solutions division, and author of PR Meets Marketing, which explores the intersection of public relations, marketing, and social media.

This blog contains Cece's personal opinions and are not representative of her company's.

Learn more about Cece.

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