Sep 18, 2007
csalomonlee

Sincerity: The Friendly Ghost Stops By

 The Friendly GhostPaul Dunay of Buzz Marketing of Technology forwarded me a link to Southwest’s response to the “mini-skirt” controversy. I don’t know if this is sincerity or savvy marketing but interesting response nonetheless. What do you think?

 

In the meantime, I pinged The Friendly Ghost about my post on sincerity’s role in social media:

“I equate sincerity with authenticity. As a writer I cannot but help put some of myself into what I write, and generally I find people respond to that. When I go through even my own postings on my blog, I find the first tentative posts quite dull. it wasn’t until I gained confidence as a blogger – finding my blogging ‘voice’ – that it started to come alive. I also find that the more open I am in other written communications, and the more of my personality I use - in emails, internal documents, even the material I write for clients – I generally get a better response because people know there’s a real person behind it. 

Sometimes however it can be difficult to get across fine judgements. So much of our communication is visual and auditory that facial expressions and tonal inflections can totally change the meaning of a sentence compared to seeing it written down. This means you need to be precise with your writing as well as free-flowing. This particularly is part of the copywriter’s skill but anyone can do it: you just have to make sure you re-read what you’ve written and actually say it to yourself in your head. Make sure you don’t say anything that can be misinterpreted. But, by the same token, make sure you’re being honest.”

 

1 Comment

Leave a comment

Additional comments powered byBackType

About

Cece Salomon-LeeCece Salomon-Lee is director of product marketing for Lanyon Solutions, Inc. and author of PR Meets Marketing, which explores the intersection of public relations, marketing, and social media.

This blog contains Cece's personal opinions and are not representative of her company's.

Learn more about Cece.

Favorite Service

FreshBooks

Ads by Google

Favorite Books

Digital Body Language by Steven Woods Twitterville

Marketing Blogs

Favorite Books

Favorite Services

Search Site