Last week, Robin Good of MasterNewMedia suddenly experienced a drop of incoming traffic. As an indepedent online publisher, Robin relies on organic searches (primarily Google) for his business. Unbenownst to him, his site somehow ran afoul of the Google’s guidelines, and his research via Google’s Webmaster Central yielded some clues to why his site was penalized by Google.
According to ComScore, Google has nearly 50% of the search market share as of May 2007 of this year. If you inadvertently do something that goes against Google’s policies, you could lose a significant portion of your audience. And if traffic to the blog is how you are measuring success to your client, then how do you manage this?
I strongly advise any PR practictioner advising clients on blogs to read the full story – Google Nightmare is Over. Links to the series of articles are located at the bottom of this posting.
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Cece Salomon-Lee is director of marketing for ACTIVE Network, Business Solutions division, and author of PR Meets Marketing, which explores the intersection of public relations, marketing, and social media.
This blog contains Cece's personal opinions and are not representative of her company's.