PR and Blogging Outreach – Macro Issues

My guest post on “PR and Blogging Outreach – Macro Issues” has just appeared on Tom Pick’s WebMarketCentral Blog. In a two part series, I look at how blogging is impacting the PR industry and how PR professionals pitch bloggers.Issues that I address in this first posting are 1) multigenerational workforce, 2) focus on results, not quality, and 3) how agency structures promotes billing, not client service.

Look forward to hearing what you think.

Get Shareaholic

4 Comments

Chinaman September 19, 2007 at 07:56

Your blog strories are great. As a professional blogger, you are helping us all out a lot with your advice. I have subscribed to your blog. I also hope you post more frequently. That would be great. Thankyou mate. http://miketysonthegreat.blogspot.com/

Reply More from author
csalomonlee August 14, 2007 at 19:03

WebMarketCentral Article
http://haloscan.com/tb/tomcat66g500/6231072329926151207

Reply
PRs talking to bloggers « Mithu’s CIPR diploma diary August 12, 2007 at 19:26

[...] talking to bloggers Looking forward to reading the second post from PR meets Marketing, guest-written for Tom Pick on how PR practitioners can embrace social [...]

Reply More from author
mithum August 12, 2007 at 17:58

Hi,
look forward to reading your tips for interacting with bloggers!
I’m currently doing a public relations diploma, and wondered if you’d be willing to take part in a short interview on this very topic – I’m looking at the role of word of mouth in social media, and how PR can leverage social media for relationship management.
There is further information on my blog (http://mithum.wordpress.com)- please do get in touch if you’d be willing to take part!
Thanks
Mithu

Reply

Additional comments powered byBackType

About

Cece Salomon-Lee is director of marketing for ACTIVE Network, Business Solutions division, and author of PR Meets Marketing, which explores the intersection of public relations, marketing, and social media.