Tracking Links – URL Redirects

One of the difficulties of PR is knowing the impact that press releases, articles and even emails have on initiatives. URL redirects can be used to help track traffic going to a particular webpage. An URL redirect enables you to go to the same page with various URLs.

For example, a client can see that traffic originating from ”pr.companyname.com” was for general PR activities, while traffic for “launch.companyname.com” could have been for an upcoming launch.

These URLs can be provided to journalists, embedded in a press release, or included on blog postings, enabling you to measure traffic to your client’s website. Just keep in mind that people may go directly to a website as a result of media and banner advertising (DoubleClick Touchpoints IV report). At least this method gives you another tangible way to measure the impact of your PR efforts.

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1 Comment

Press Coverage: Impact on Website Traffic? | PR Meets Marketing September 15, 2010 at 21:39

[...] had previously mentioned how you can use customized links or URL redirects to track traffic to a particular page. Though this method has its benefits, it can be labor [...]

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About

Cece Salomon-Lee is director of marketing for ACTIVE Network, Business Solutions division, and author of PR Meets Marketing, which explores the intersection of public relations, marketing, and social media.